Fierce - Fierce is a collection of content that empowers Latinas to use their voice.

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The core of my culture drives my passion--Regina Merson

Jefas Cocktails with a Side of Heritage? Argelia Martinez Is Making It Happen

Argelia Martinez creates guided cocktail experiences that blend education, cultural pride, and the art of slow drinking.

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Stay up to date on FIERCE news, events, and more!

‘I Was a Mexican Woman With a White Gardener!’: Eva Longoria on Realizing the Impact of Her Role in Desperate Housewives and Evolving Latino Representation

‘I Was a Mexican Woman With a White Gardener!’: Eva Longoria on Realizing the Impact of Her Role in Desperate Housewives and Evolving Latino Representation

Meet the Latina Powerhouses Behind LA's Rising DIY Literary Movement

Meet the Latina Powerhouses Behind LA's Rising DIY Literary Movement

14 Latino-Inspired Halloween Costumes We’re Seriously Considering This Year

14 Latino-Inspired Halloween Costumes We’re Seriously Considering This Year

Beauty & Style

Catch a Vibe: How Finding Your Signature Fall Scent Can Level Up Your Glow-Up

Catch a Vibe: How Finding Your Signature Fall Scent Can Level Up Your Glow-Up

Dark Coquette is the Style Trend for Fall and We Have Jenna Ortega to Thank for It

Dark Coquette is the Style Trend for Fall and We Have Jenna Ortega to Thank for It

Calladitas No More

‘Are We Dating The Same Guy?’ How a Latina-Led Facebook Group Made Toxic Men Run for the Hills (And Even File Lawsuits)

‘Are We Dating The Same Guy?’ How a Latina-Led Facebook Group Made Toxic Men Run for the Hills (And Even File Lawsuits)

Navigating ADHD in a Latino Family That Thinks ‘No Pasa Nada’

Navigating ADHD in a Latino Family That Thinks ‘No Pasa Nada’

Entertainment

‘I Was a Mexican Woman With a White Gardener!’: Eva Longoria on Realizing the Impact of Her Role in Desperate Housewives and Evolving Latino Representation

‘I Was a Mexican Woman With a White Gardener!’: Eva Longoria on Realizing the Impact of Her Role in Desperate Housewives and Evolving Latino Representation

Selena Gomez Just Turned Rare Beauty Into a Mental Health Movement—100% of Sales Go to Support

Selena Gomez Just Turned Rare Beauty Into a Mental Health Movement—100% of Sales Go to Support

Family

Eva Mendes Explains Why Having Kids at 40 Was the Best Decision She Ever Made and, Tbh, It Makes Sense

Eva Mendes Explains Why Having Kids at 40 Was the Best Decision She Ever Made and, Tbh, It Makes Sense

New Survey Reveals Latina Moms’ Heartbreaking Reality: The Struggle for Support

New Survey Reveals Latina Moms’ Heartbreaking Reality: The Struggle for Support

Jefas

Cocktails with a Side of Heritage? Argelia Martinez Is Making It Happen

Cocktails with a Side of Heritage? Argelia Martinez Is Making It Happen

Meet the Latina Powerhouses Behind LA’s Rising DIY Literary Movement

Meet the Latina Powerhouses Behind LA’s Rising DIY Literary Movement

Jefas Awards

Meet our Jefas on the Rise 2023 Award Winners

Meet our Jefas on the Rise 2023 Award Winners

About Jefas On The Rise Awards 2023

About Jefas On The Rise Awards 2023

Must Haves

14 Latino-Inspired Halloween Costumes We’re Seriously Considering This Year

14 Latino-Inspired Halloween Costumes We’re Seriously Considering This Year

Create Your Cozy Dorm Casita: College Must-Haves for the Perfect Home Away from Home

Create Your Cozy Dorm Casita: College Must-Haves for the Perfect Home Away from Home

News

Tragedy or Negligence? How a Factory’s Decision Cost Bertha Mendoza Her Life During Hurricane Helene

Tragedy or Negligence? How a Factory’s Decision Cost Bertha Mendoza Her Life During Hurricane Helene

17-Year-Old Mexican Prodigy Ángela Elena Olazarán Laureano Named Best Student in the World

17-Year-Old Mexican Prodigy Ángela Elena Olazarán Laureano Named Best Student in the World

Travel

Still Holding on to Summer? Here’s the Perfect Last-Minute Wellness Getaway You Didn’t Know You Needed

Still Holding on to Summer? Here’s the Perfect Last-Minute Wellness Getaway You Didn’t Know You Needed

15 Travel Organizers Under $10 You Didn’t Know You Needed

15 Travel Organizers Under $10 You Didn’t Know You Needed

Wellness

‘Don’t Wait—Act Now’: Latina Breast Cancer Survivors Share Their Powerful Stories and the Life-Saving Power of Early Detection

‘Don’t Wait—Act Now’: Latina Breast Cancer Survivors Share Their Powerful Stories and the Life-Saving Power of Early Detection

From Eclipse Hangovers to Spiritual Reboots: How October’s Astrology Is Shaking Things Up

From Eclipse Hangovers to Spiritual Reboots: How October’s Astrology Is Shaking Things Up

Work & Money

Move Over, Hard Hats: Latinas and Black Women Are Running the Union Game

Move Over, Hard Hats: Latinas and Black Women Are Running the Union Game

Latina Content Creators, Ready to Level Up? Meet the Woman Helping You Negotiate Better Deals

Latina Content Creators, Ready to Level Up? Meet the Woman Helping You Negotiate Better Deals

Astronaut's Daughter

Girl, Let Me Tell You

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