Fierce - Fierce is a collection of content that empowers Latinas to use their voice.

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Daily Affirmation:

The core of my culture drives my passion--Regina Merson

News Even When It’s Heavy, We Win: Gina Ortiz Jones Becomes San Antonio’s Mayor

Even in a tough political climate, Gina Ortiz Jones winning San Antonio proves our communities are still shifting the narrative.

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Stay up to date on FIERCE news, events, and more!

Selena Gomez and Karol G Bond Over a Classic Latina Superstition — and It Says So Much About Our Culture

Selena Gomez and Karol G Bond Over a Classic Latina Superstition — and It Says So Much About Our Culture

Beyoncé’s Buffalo Soldiers Look Backfired—Here’s Why People Are Mad

Beyoncé’s Buffalo Soldiers Look Backfired—Here’s Why People Are Mad

You Asked for Latina-Owned Hoop Earrings—We Got You

You Asked for Latina-Owned Hoop Earrings—We Got You

Beauty & Style

You Asked for Latina-Owned Hoop Earrings—We Got You

You Asked for Latina-Owned Hoop Earrings—We Got You

Fashion Is Our Protest: How Latinos Turn Getting Dressed Into Resistance

Fashion Is Our Protest: How Latinos Turn Getting Dressed Into Resistance

Calladitas No More

Shakira Says Being an Immigrant in the U.S. Means ‘Living in Constant Fear’

Shakira Says Being an Immigrant in the U.S. Means ‘Living in Constant Fear’

Diane Guerrero Retells Her Family Separation Story to John Leguizamo—And It Feels More Timely Than Ever

Diane Guerrero Retells Her Family Separation Story to John Leguizamo—And It Feels More Timely Than Ever

Entertainment

Selena Gomez and Karol G Bond Over a Classic Latina Superstition — and It Says So Much About Our Culture

Selena Gomez and Karol G Bond Over a Classic Latina Superstition — and It Says So Much About Our Culture

Beyoncé’s Buffalo Soldiers Look Backfired—Here’s Why People Are Mad

Beyoncé’s Buffalo Soldiers Look Backfired—Here’s Why People Are Mad

Family

Forget the Shower: The Postpartum Party Is the Sisterhood New Moms Deserve

Forget the Shower: The Postpartum Party Is the Sisterhood New Moms Deserve

Is Marriage Still a Good Deal for Women? TikTok and Research Say Maybe Not

Is Marriage Still a Good Deal for Women? TikTok and Research Say Maybe Not

Jefas

El Chilito: The Sister-Led Hot Sauce Brand Bringing Michoacán Flavor to LA Shelves

How One Latina Solopreneur is Redefining Swimwear for All Bodies

How One Latina Solopreneur is Redefining Swimwear for All Bodies

Jefas Awards

Meet our Jefas on the Rise 2023 Award Winners

Meet our Jefas on the Rise 2023 Award Winners

About Jefas On The Rise Awards 2023

About Jefas On The Rise Awards 2023

Must Haves

Don’t Pack for Summer Without These Latina-Owned Must-Haves

Don’t Pack for Summer Without These Latina-Owned Must-Haves

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

News

Even When It’s Heavy, We Win: Gina Ortiz Jones Becomes San Antonio’s Mayor

Even When It’s Heavy, We Win: Gina Ortiz Jones Becomes San Antonio’s Mayor

Colombian Bodybuilder Zunilda Hoyos Méndez Was Killed With a Hammer Days Before Filing for Divorce

Colombian Bodybuilder Zunilda Hoyos Méndez Was Killed With a Hammer Days Before Filing for Divorce

Travel

Sustainable Travel, the Latina Way: Tips That Go Beyond Reusable Water Bottles

Sustainable Travel, the Latina Way: Tips That Go Beyond Reusable Water Bottles

I Embarked on a Día de Muertos Pilgrimage in Puerto Vallarta—and Found Signs from the Spirits Everywhere

I Embarked on a Día de Muertos Pilgrimage in Puerto Vallarta—and Found Signs from the Spirits Everywhere

Wellness

What Do You Mean Our Labia Minora Disappear After Menopause?!

What Do You Mean Our Labia Minora Disappear After Menopause?!

Reddit Girlies Swear Spearmint Tea Cures Acne—and Science Lowkey Agrees

Reddit Girlies Swear Spearmint Tea Cures Acne—and Science Lowkey Agrees

Work & Money

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Recession Hair, Press-On Nails, Canceled Therapy: If Women Are Spending Less, the Recession’s Already Started

Recession Hair, Press-On Nails, Canceled Therapy: If Women Are Spending Less, the Recession’s Already Started

Astronaut's Daughter

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