Dark Coquette is the Style Trend for Fall and We Have Jenna Ortega to Thank for It
Fall fashion is about to get a lot darker—and we’re totally here for it. With the rise of “Dark Coquette” and “Gothic Romance” aesthetics, we can thank Jenna Ortega for ushering in the trend that’s taking over our feeds. From her press tour for Beetlejuice Beetlejuice to her red carpet looks, Ortega has given us all the inspo we need to embrace the darker side of coquette. This season, it’s all about mixing vampy vibes with girly details, and no one does it better than Jenna.
Jenna’s fashion choices have been making waves. Searches for “gothic romance” skyrocketed by 471%, and the rise of “dark coquette” has spiked 331% this September alone, according to fashion experts at Boohoo. A spokesperson for Boohoo even noted, “Incorporating the ‘gothic romance’ aesthetic is a perfect way to set the mood for your autumn wardrobe.” And with Jenna leading the way, there’s no doubt this trend is here to stay.
Jenna Ortega: The Face of Dark Coquette
Jenna Ortega’s press tour for Beetlejuice Beetlejuice has been a masterclass in serving up dark coquette realness. From her head-to-toe black lace ensembles to her tailored burgundy suits, she’s taking the ‘80s goth aesthetic and adding her own modern spin. She’s been serving up dark coquette looks that have TikTok in a frenzy, with over 48.1 million videos already showcasing the vibe.
The actress’ nod to gothic romance is inspiring a new wave of coquette style—think lace trims, burgundy dresses, and delicate but bold statement pieces. Jenna’s iconic looks have spiked searches for “dark coquette” by 331% in just one month.
From Gothic Romance to Dark Coquette
Dark coquette is like the lovechild of goth and the coquette trend we all swooned over last year. But this time, it’s gone vampy. Jenna’s lace tops, velvet skirts, and leather accents are giving major ‘gothic romance’ vibes—except, instead of the soft pastels and bows, we’re diving into deep reds, blacks, and lace trims.
And the numbers don’t lie. Google Trends data shows searches for “lace trim skirt” are up 580%, while “burgundy dress” is at an all-time high. Jenna’s influence on fashion this season is undeniable, and we’re so here for it.
Coquette But Make It Dark: How to Nail the Trend
If you’re thinking about how to elevate your fall wardrobe, look no further than Jenna Ortega’s style. Dark coquette takes classic elements of coquettecore but gives them a gothic twist—perfect for the fall season. Trade those pastel ribbons for lace chokers, swap florals for plaid skirts, and add in leather boots to pull it all together.
Want the ultimate inspo? Look no further than Jenna’s standout looks, like her plaid skirt and cardigan combo that had everyone talking. Her nod to Beetlejuice and Lydia Deetz in her recent Thom Browne ensemble is the blueprint for anyone ready to embrace dark coquette this autumn.
A Latina’s Fashion Power
It’s not just about the clothes—Jenna’s impact on the fashion world is all about how she wears them. Whether it’s a black lace mini dress or a statement bag (like her book-shaped handbag in tribute to Beetlejuice), she knows how to take a look and turn it into a cultural moment.
Her influence goes beyond the screen. In Sabrina Carpenter’s latest music video, “Taste,” Jenna and Sabrina both stunned in floor-length sweetheart-neckline dresses, sending searches for “sweetheart dress” up 76%. From runway shows to red carpets, Jenna Ortega is defining the fall season’s biggest trends.
Ready to Go Dark Coquette? Jenna Ortega is Leading the Way
If Jenna Ortega has taught us anything this season, it’s that dark coquette is here to stay. Her goth-meets-coquette aesthetic is setting the standard for fall fashion, and we couldn’t be more obsessed. So, grab your lace, add a touch of burgundy, and channel your inner Jenna Ortega—because fall has never looked so fierce.
