Barbie Honors Boricua EGOT Legend Rita Moreno, and We’re Obsessed
Rita Moreno, the legendary actress, singer, and dancer, now has a Barbie doll in her likeness. The doll, part of Barbie’s Tribute Collection, honors Moreno’s legacy as an EGOT-winning trailblazer and advocate for Latino representation. Its release coincides with her 93rd birthday on December 11, 2024.
A Legacy of Courage and Excellence: Rita Moreno’s Impact
Rita Moreno’s career spans decades of groundbreaking achievements. She remains one of only 21 performers to win an Emmy, Grammy, Oscar, and Tony. As the first Latina EGOT winner, Moreno faced and overcame barriers of sexism and discrimination, emerging as a star during Hollywood’s Golden Age.
From her powerful performance in West Side Story to her role as a fierce advocate for social justice, Moreno has inspired countless others. “I was a girl who decided to go for it,” Moreno shared. “Despite the challenges I faced, I never gave up on my dreams. That’s what I hope this doll inspires in each and every girl today: to live their life with courage and resilience.”
The Rita Moreno Barbie: A Celebration of Glamour and Authenticity
The Barbie Rita Moreno doll exudes elegance and pays homage to her most iconic red carpet moments. It features a black-and-gold gown with a strapless sweetheart neckline and metallic accents. Opera-length gloves, statement earrings, and a sleek updo complete the stunning look. Designed with input from Moreno herself, the doll captures her poise and confidence.
Krista Berger, Barbie’s Senior Vice President, emphasized the importance of honoring Moreno’s contributions: “Her fierce advocacy for the Latino community and her tireless commitment to pursuing her passions perfectly encapsulate Barbie’s mission to inspire the next generation.”
A Tribute to Trailblazing Women
The Barbie Tribute Collection, launched in 2021, celebrates women who have shaped history. Moreno joins the ranks of icons like Lucille Ball, Vera Wang, and Laverne Cox. This series reinforces Barbie’s commitment to representation, showcasing role models who inspire courage and determination.
The Rita Moreno Barbie doll is available for $40 on the Mattel Shop and at major retailers like Target, Walmart, and Amazon. It’s not just a collectible—it’s a symbol of resilience and limitless possibilities.
For Moreno, the doll is deeply personal. “It’s been an absolute pleasure to work with Barbie to bring this doll to life,” she said. “I hope it serves as a reminder to embrace your limitless possibilities and pursue your passions because when you embrace them, you’re bound to go far.”
