From Memes to Margaritas: Baja Betches Is the Latina Travel Vibe You Need
Tired of the same basic beach vacations? Amiga, put down that watered-down resort margarita and book it to Baja. Say adiós to generic getaways and hola to Baja Betches—the Latina-powered travel page serving sun, sass, and seriously iconic itineraries.
This isn’t your mom’s travel guide. It’s curated by mujeres who know the difference between tourist traps and real culture. From taco crawls in Tijuana to wine-fueled afternoons in Valle de Guadalupe, this isn’t just a vacation—it’s a full-blown vibe shift.
Who Are the Betches? Meet Your Travel Besties
Born on Instagram and built on pure Millennial energy, sisters Nicole and Michelle Young created @bajabetches in 2020. What started as a way to spotlight local Baja California spots quickly became the go-to resource for people looking for something more than all-inclusive resorts and overpriced margaritas. Baja Betches is for the girls who want glam, flavor, and a little reggaetón on the aux.
With over 7,600 followers and counting, Baja Betches isn’t here to gatekeep. They’re here to spill the tea on where to eat, stay, and slay across the border. Expect chic travel recs, fire playlists, hilarious memes, and captions that sound like they were written by your funniest prima who’s always booked and beachside.
And let’s be clear: they’re not influencers. They’re your internet comadres—supporting small businesses, boosting creators, and always keeping it real about the chaos of crossing the border in a crop top.
Baja Recs That Slay (And You Know You’ll Screenshot)
Ready for your next trip across the border? These are the can’t-miss picks that Baja Betches keeps on repeat:
TIJUANA
Let’s get one thing straight: Tijuana’s taco game is not up for debate. This city is serving flavor, grit, and a nightlife scene that low-key rivals CDMX. Start your taco crawl at Tacos El Frank (carne asada perfection), swing by Tacos Aaron for spicy adobada, and don’t skip Los Compas—their salsas alone deserve a fan account.
After your taco binge, head to Plaza del Zapato, the not-so-hidden gem where the vibes are as mixed as the playlist. This nightlife hub is packed with bars where you can catch a reggaetón beat one second and scream-sing Britney Spears or Backstreet Boys the next. Think Y2K baddie meets perreo intenso.
ROSARITO
Rosarito is giving main character energy. You want beach access, coastal breeze, and a rental that makes you feel like you have a reality show crew following you? Book a stay at Baja Sorrento. After soaking up the sun, hit Mariscos Marlyn for some fresh-off-the-boat ceviche that slaps harder than your cousin’s chancla. Don’t forget to grab a michelada at Senor Clamatos—you deserve it.
VALLE DE GUADALUPE
Baja’s wine country is basically Napa’s cooler, spicier cousin. Start your glam girl afternoon at El Cielo, where the wine is divine and the vibe is full “rich tía energy.” You’ll want to sip slow, wear linen, and probably propose to yourself.
Afterward, brunch it up at Finca Altozano, a rustic-chic, farm-to-table fantasy perched in the hills. Long tables, grilled everything, and twinkle lights for days. It’s giving barefoot elegance with a side of “why don’t I live here?”
Latina-Forward, Meme-Approved, and Always Real
Baja Betches is more than a travel guide. It’s a Latina-led movement reclaiming travel, one taco and meme at a time. With every funny post, bomb Airbnb rec, and behind-the-scenes look at Baja’s hidden gems, they’re making travel feel inclusive, accessible, and fun.
Follow @bajabetches and start building your Baja bucket list. Because this isn’t just a travel brand. It’s a lifestyle for Latinas who want their adventures served with spice.
