Forget the Game: Kendrick Lamar’s Super Bowl Flare Jeans Stole the Show—And We Found Affordable Dupes

The Super Bowl is always a spectacle, but this year, the biggest conversation wasn’t about the game, the halftime show, or even the ongoing rap beefs. It was about Kendrick Lamar’s jeans.

What’s the Story Behind Kendrick Lamar’s Super Bowl Jeans?

During his halftime performance, Lamar took the stage at Caesars Superdome in New Orleans wearing a custom Martine Rose varsity jacket, a backward cap, and a pair of light-wash, flared jeans that stole the show. According to Variety, the denim in question came from Celine and is officially described as a “flared surf jean in summer dazed wash.” The price tag? A cool $1,300.

But fashion wasn’t the only reason the internet latched onto Lamar’s look. His jeans—bootcut, flare, or bell bottoms, depending on who you ask—became a symbol of something bigger. They signaled a shift in men’s fashion, a departure from the skinny and baggy styles that have dominated hip-hop. As The Cut put it, “Lamar’s jeans looked great while he was strolling up and down the field,” proving that the right silhouette can make all the difference.

The Internet Can’t Stop Talking About It

Social media was flooded with reactions. Some praised the look, while others weren’t so sure. A user on TikTok called it “the best ad for jeans I’ve seen in a while.” Meanwhile, some Reddit users debated whether the jeans were more bootcut or bell-bottoms, referencing Levi’s styles like the 567 and 517. The discourse even made its way to The Guardian, where one writer noted that Lamar’s jeans were “the object of derision and lust.”

Notably, the discussion wasn’t just about the jeans themselves but what they represented. The flared silhouette has been creeping back into mainstream fashion, with brands like Louis Vuitton and Rick Owens showcasing bootcut pants in recent collections. Pharrell Williams has been spotted in them, and CNN Style noted that flares have been gaining traction in both menswear and womenswear. But seeing them on one of hip-hop’s most respected figures? That’s different.

Are Flared Jeans the Future? Kendrick Lamar Might Have Just Decided

Trends don’t just happen—they need a cultural moment to push them forward. Lamar’s Super Bowl appearance might have been that moment for flared jeans. Elle pointed out that while “skinny jeans might be making a mid-2020s comeback,” Lamar’s choice suggests that bootcut and flare are here to stay.

Resale sites like Depop have already seen a rise in searches for bootcut denim, and Mr Porter reported a 346% increase in interest over the past six months. It’s not just about nostalgia for the 2000s; it’s about a shift in how men are approaching style. The CNN Wire even compared Lamar’s moment to recent Paris Fashion Week runways, where labels like Louis Vuitton and Sacai embraced the silhouette.

Where to Get Kendrick Lamar’s Super Bowl Jeans—For Less

Lamar’s exact jeans may cost $1,300, but there are plenty of affordable ways to get the look. According to Variety, Levi’s 567 Relaxed Flare Men’s Jeans ($98) and Diesel’s bootcut jeans (currently on sale for $165) offer similar styles without the designer price tag. Whether you prefer a subtle bootcut or a dramatic flare, the options are growing.

If you’re looking for an even more budget-friendly alternative, H&M has a flared denim option for just $20 here. Designed with a high waist and a sleek flare, these jeans are proof that you don’t need a designer budget to tap into the trend. Forever 21 also offers a stylish non-stretch denim flare at $34.99 here, complete with whiskering and a vintage-inspired silhouette.

For those who want a more structured fit, Uniqlo’s $49.90 flare jeans here strike the perfect balance between modern and retro. But our favorite? Hollister’s $49.95 low-rise medium wash flares here, offering that effortless Y2K-inspired vibe that pairs perfectly with sneakers or boots.

So, is this the end of skinny jeans? Maybe not entirely. But thanks to Kendrick Lamar, flares just got the biggest co-sign possible. And in fashion, that means everything.