From the Runway to the Front Row, Latinas Are Owning Fashion Week
Fashion Week is currently underway, and Latinas are having a moment at the big fashion event. Whether on the runway or in the front rows, Latinas are drawing attention with their grace and style.
Fashion Week 101
While fashion shows and global Fashion Weeks exist aplenty, twice a year, a cycle known as the (Womenswear) Fashion Month takes over the world’s fashion capitals. Fashion capital is a broad term, but New York, London, Milan, and Paris are traditionally considered the “major” fashion cities.
The event, in which fashion brands and houses present their women’s collections to buyers, magazines, and celebrities, kicks off in New York and comes to a close in Paris. In addition to the main womenswear Fashion Week, there are two other events also known as Fashion Week. Both of them unfold right before the women’s show cycle. One is Men’s Fashion Week, and the other is Couture Week. In those events, brands present menswear and couture collections.
Latinas at Fashion Week
Since the menswear circuit started this season, Latinas have been making the rounds. Back in January, we saw Becky G undergo a major transformation to model for Willy Chavarria.
Then, according to fashion data company Launchmetrics, Valentina Ferrer became one of the biggest influencers at Men’s Paris Fashion Week. (Every season, Launchmetrics collects information across media to reveal the buzziest brands, celebrities, and influencers at Fashion Week.)
Brazil, on the other hand, stood out during Women’s New York Fashion Week, in February. According to Launchmetrics, the country secured a spot among the top three most valuable regions at NYFW, […] “solidifying Brazil’s growing influence on the global fashion stage.”
Brazilian actress Andressa Suita was among the top three celebrity voices at New York Fashion Week. Her social media posts garnered $606,000 in Media Impact Value, a metric that measures the impact and effectiveness of a brand or person’s media activities. The influencer ranking, which U.S. personalities have dominated in past seasons, was also dominated by Latinas. Brazilian entrepreneur Camila Coelho and Venezuelan influencer Georgina Mazzeo topped the ranking.
However, established names were not the only ones drawing engagement and attention. Younger social media stars Demetra Dias and Mar Schoenwald De Regil reached the top 5 with their refreshing approach to Fashion Week social media content.
Latina Power Takes Europe
The European Fashion Weeks also brought together iconic Latinas to the front rows and runways. Social media and modeling personalities Akima, Arantza Goett, Maria Bottle, Fer Millán, and Camila Cisneros were among the VIP guests attending shows for Prada, Ferragamo, and other fashion houses. Their content, infused with Latin flair, departed from the ultra-curated posts that social media figures favor during Fashion Week.
Mexican actresses Aislinn Derbez and Danna, both regular faces at fashion events, made waves at Fendi and Diesel, respectively. Derbez was among the top celebrities invited to celebrate Fendi’s 100th anniversary and was listed among the best-dressed celebrities at Milan Fashion Week.
Similarly, Danna surprised with an edgy look in the Diesel front row. The singer shared the spotlight with fellow Elite actor Arón Piper, Grammy-winning singer Victoria Monét, and K-pop star Hoshi.
But Danna was not the only Latina making headlines at Diesel. Colombian model Keny Salgado owned the runway and was among the most visible faces at the show. Channeling the same edgy energy, Salgado modeled for MM6 Maison Margiela. Previously, Salgado has lent her image to brands like Dior, Lacoste, and Schiaparelli.
Latinas Touch Down in Paris
Latinas’ fashion takeover continues now that the fashion circuit has reached The City of the Lights.
On March 4, Aislinn Derbez attended one of Paris’ most coveted events: the Dior Fall-Winter Show. Styled by Jessica Marmolejo, the actress stepped out in a rendition of the naked dress and contrasting biker boots. She sat front row alongside global fashion icons like Olivia Palermo, Jisoo, and Heart Evangelista.
The next day, Argentine star Tini made her Balmain debut,t attending the brand’s Fall-Winter 2025 collection unveiling. Tini donned a black bodycon dress for the occasion and sat next to Bad Gyal. Needless to say, she was among the buzziest names at the event.
Another Latina shining at Balmain was Nazarit Machín. The Colombian model is a rising name in the modeling industry. Only this season has she walked the runways of Balmain and Chloé. She also stepped on the Milan runways with brands such as Missoni and Giuseppe di Morabito, although her resumé also extends to brands like Dior, Carolina Herrera, and Louis Vuitton.
Although fashion has often been linked to hegemonic beauty standards and criticized for its lack of diversity, these VIP guests and models are proving that Latinas belong to the high fashion scene. Front-row appearances, for example, reflect the growing importance of Latinx culture and entertainment at a global scale and pave the way for a genuinely diverse fashion scene. While there’s still a long way to go, in spaces mainly dominated by Hollywood stars and, in recent years, by Asian celebrities, Latina presence is as refreshing as necessary.
