Healing, Hooping, and Jefa Energy: The Latina Wellness Movement You Need to Know About
Sweat lodges, moon circles, and hula hooping—what do they all have in common? They’re part of a new wave of Latina-led wellness spaces redefining self-care beyond the treadmill and green juice.
If you’ve ever found yourself choosing between a full-moon cacao ceremony or a high-energy perreo dance class, you’re not alone. The question is: Are we here for the crystals or the calorie burn? Turns out, the answer might be both.
The Rise of Latina-Led Wellness Spaces
For too long, mainstream wellness spaces have felt like they were designed for someone else—cue the overpriced boutique studios, the kale smoothies, and the complete lack of sazón. But Latinas are changing the game, blending cultural traditions with movement, and making wellness accessible, fun, and rooted in heritage.
From temazcales (ancient Mesoamerican sweat lodges) to modern-day dance workouts infused with Afro-Latin rhythms, Latina wellness leaders are bringing ancestral healing into contemporary fitness. And let’s be real—our abuelitas were out here healing with herbs and energy work way before Whole Foods decided to slap a $20 price tag on Palo Santo bundles.
Who’s Leading the Charge of the Latina Wellness Movement?
Meet the mujeres at the forefront of this movement—wellness entrepreneurs who are making it clear that self-care doesn’t have to look like silent meditation in an all-white studio.
Christine Olivia
Founder of The Maltyox Method, Olivia’s cacao-infused movement sessions are a mix of heart-opening rituals and expressive dance. She taps into ancestral Mayan traditions and blends them with somatic movement to help people reconnect with their inner joy.
Jade Godoy
She’s the powerhouse behind Latina Sweat, an online and IRL fitness platform that celebrates movement through Latin music and culturally resonant workouts. Think reggaeton-fueled HIIT, salsa-inspired strength training, and the type of sweat session that makes you feel like the baddie you are.
Raquel Bueno
Creator of Luna Sagrada Wellness, Bueno curates full-moon circles, sound baths, and community gatherings centered around Latina spirituality and holistic healing. Picture a room filled with mujeres journaling, setting intentions, and yes—probably charging their crystals.
The Bigger Picture: Wellness, But Make It Latina
This movement isn’t just about getting in a workout—it’s about reclaiming wellness on our own terms. For decades, fitness culture has felt exclusionary, catering to a narrow demographic. But Latina-led spaces are shifting the conversation, reminding us that wellness is deeply personal and often generational.
Our ancestors understood the power of movement—whether through dance, labor, or ceremony. Today’s Latina wellness leaders are bridging that wisdom with modern practices, showing that healing and hooping can go hand in hand.
And while mainstream wellness spaces are catching on (hello, corporate retreats suddenly adding ‘sound healing’ to their agendas), they’d do well to take notes from Latina entrepreneurs who have been fostering community-driven, culturally relevant wellness long before it became trendy.
Ready to Tap In?
If you’re looking to explore this movement, here are some Latina-owned brands and platforms to follow:
Hija de Tu Madre – Because your wellness wardrobe deserves a fierce upgrade. Their self-love-infused apparel brings that “main character energy” to your morning affirmations.
Loquita Bath & Body—For when you need a bruja-approved bath ritual, their handcrafted scrubs, oils, and soaps are inspired by Latinx beauty traditions.
We All Grow Latina – A powerhouse community that uplifts Latina entrepreneurs, including many in the wellness space. Their events and workshops are goldmines for finding your next wellness obsession.
So whether you’re sweating it out in a temazcal, shaking your hips in a dance class, or journaling under the full moon, just know—you’re part of a movement that’s redefining wellness, one culturally rich ritual at a time. Ahora, pass the cacao and let’s get moving.
