Shakira Just Launched Her Hair Care Line—And You Can Join the Waitlist Now
Leave it to Shakira to launch a beauty brand while juggling a record-breaking tour, motherhood, and the 20th anniversary of Hips Don’t Lie. Because of course she did. The Colombian superstar, who’s been setting stages on fire across Latin America and selling out stadiums left and right, just announced her next move: a hair care line years in the making, she has called Isima. And yes, you can already join the waitlist.
On Instagram, Shakira teased the drop by reflecting on how much her hair has shaped her identity. “Hair has always been such a big part of who I am on stage and in my everyday life,” she wrote. And it’s true—Shakira’s mane isn’t just iconic, it’s cultural. It’s lioness energy. It’s legacy.
Shakira’s hair care line started in a lab years ago
This move might feel sudden, but Shakira’s been cooking this up for a while. According to a 2024 interview with Allure, she grew frustrated with the lack of products that could handle the realities of her curls: frizz, dryness, damage, and shine. Her solution? “I went to a lab and developed my own products for myself, my own line,” she said.
After years of testing every product on the market and coming up short, Shakira decided to take matters into her own hands—literally. The result is a custom-formulated line that was first designed for her personal use. “Maybe one day I’ll share my secret,” she teased at the time.
Now, that day has arrived.
Shakira’s hair care line is shaped by her journey, and her frustration
Fans know Shakira’s relationship with her hair has evolved. “I sometimes miss my super-shiny black, dark hair,” she told Cosmopolitan in 2021, lamenting the way bleach changed her natural texture and glow. In the same interview, she joked that messing with her hair was her biggest beauty regret: “I’ve messed with my hair too much.”
That history—like her transition from raven-haired rocker to blonde bombshell to soft honey curls—makes this new line feel like a full-circle moment.
The waitlist is open!
While we don’t yet know exactly what products will be available in the launch, it’s safe to say they’ll align with what she’s teased in the past. In a viral TikTok earlier this year, Shakira revealed her go-to routine: a mix of Eva NYC’s $10 curl cream and L’Occitane hair oil, worked into soaking wet hair, then braided to keep her curls hydrated and frizz-free.
The secret, she said, is in the technique. “It’s important to hydrate the whole mane so it stays perfect in every climate,” her stylist explained in the clip.
So, whether you’re dealing with Miami humidity or prepping for a night out, it’s clear the Shakira hair care line is built for real-world results. Ready to join?
