Frizz-Free Confidence: How Latina Creators Are Shaking Up the Beauty Space
Confidence starts from within—but let’s be real, a good beauty routine doesn’t hurt. Latina creators are redefining self-care, proving that looking and feeling your best is about more than just trends—it’s about owning your glow. In this A Toda Madre series with Garnier Fructis Sleek & Shine, we’re highlighting the influencers shaking up the beauty space with their authenticity, hustle, and frizz-free confidence. Because when you shine, the world takes notice.
In a world where beauty trends evolve at lightning speed, Latina creators are carving out spaces that celebrate authenticity and self-assurance. Proving that self-care isn’t just a luxury for some people but a cornerstone of confidence, they share their best-kept secrets to confidence and beauty that radiates with their audiences every day.
FIERCE spoke to beauty bloggers Vicky Alvarez and Miguel Angel Vivas, podcast hosts of Powder Break, about how they’re changing the game for Latinas and inspiring empowerment through looking and feeling good.
These trendsetters are redefining beauty standards, just as Garnier Fructis Sleek & Shine is helping influencers like Vivas and Alvarez achieve flawless hair with long-lasting results to stick to the hustle without the bustle.
Behind the scenes of confidence
Trendsetters are always on the go and facing the public. Whether they’re hosting lives on social media, unboxing gifts, or recording videos, their days are filled with many engagements. That’s why self-care is pivotal to keeping up with the followers.
For Alvarez, self-care and self-confidence are inextricably linked. “For me, self-care and confidence go hand in hand. When I take time to do things that make me feel good, whether it’s my skincare routine, a workout, or even just putting on makeup, I feel more like myself. My daily routine always includes some form of movement, hydration (obsessed with keeping my skin glowy), and little rituals that help me reset and feel my best.”
As for Vivas, the Sephora Squad Mentor is constantly sharing not only his favorite products but also his favorite spots in Los Angeles for self-care. He takes his followers to his esthetician and nail technician and even to his appointments for filler touch-ups.
Using top-line products like Garnier Fructis Sleek & Stay Serum, influencers can show the world the benefits of haircare that prioritizes their beauty and confidence. By providing ultra glassy sleek hair that lasts up to 5 washes, not even humidity can keep them from starting the latest trends.
Changing the way the world views beauty and self-care
The days of burnout are fading away as trendsetters are changing how we view success and self-care. Influencers like Alvarez have instilled self-care practices that keep her physical and mental well-being in check.
For her, skincare and staying hydrated are at the top of her list.
“Skincare is a big one for me. I love that fresh, hydrated look under makeup,” she says. “Also, moving my body (pilates and strength training have been a game-changer) and making time for things that make me happy, like getting ready while listening to music or having a good iced coffee moment. It’s all about balance.”
From the glow of hydrated skin to the endorphin rush of exercise, she understands the power of nurturing herself inside and out. And, of course, in a world where humidity can be a daily battle, products that offer water resistance and humidity-proofing are key to maintaining that fresh look.
Creating a space where beauty thrives
Latina creators like Alvarez are not just setting trends. They’re setting examples. They demonstrate that self-care is essential to self-confidence and that embracing authenticity is the best thing you could ever do.
“When I feel good, I show up better in every aspect of my life,” she explains. “Taking care of myself gives me the energy and confidence to be creative, consistent, and enjoy the process. It’s a reminder that success isn’t just about working hard; it’s also about taking the time to recharge, feel your best, and enjoy the journey!”
Trendsetters like Alvarez and Vivas are inspiring a new generation to prioritize their well-being, celebrate their heritage, and confidently embrace their unique beauty.
Self-care isn’t just a trend—it’s the key to confidence. Whether it’s your skincare routine, a fresh mindset, or ultra-glassy, frizz-free hair, taking time for yourself makes all the difference. Ready to level up your shine? Try Garnier Fructis Sleek & Shine and keep your hair sleek, strong, and ready for anything.
