Makeup trends come and go, but the pink undereye has undoubtedly become one of the defining makeup techniques of 2023. Popularized with the seal of approval of celebrity makeup artists, this hack is making rounds online. And the latest product cutting through the noise belongs to the Mexican brand Mushi Beauty. Here are all the deets.

Pink under-eye powder

Using pink under-eye powder to conceal dark circles better and brighten up the face first received attention in 2022. However, the trend took flight on social media platforms this year, with celebrities like Anitta, SZA, and NewJeans — or rather their makeup artists — making a case for it. 

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While variations of the hack and recommended products vary from one beauty enthusiast to another, the idea is to use color theory to your advantage. As opposed to the translucent and yellow-toned powders that people generally use to set concealer and foundation, pink powder helps to neutralize the green and blue undertones commonly associated with dark circles. Pink also offsets shadows and brightens up the undereye area. 

The Mexican star product 

Among the favorite products to recreate the trend is Mushi Beauty’s under-eye powder, which is gaining steam. Conceived by Mexican makeup artist César Mushi, the powder is a go-to for celebrity MUA Patrick Ta. The latest is responsible for the makeup of stars such as Gigi Hadid, Sydney Sweeney, and Karol G. Ta has even shared how he achieves the pink undereye makeup. 

In several videos, Ta bakes the undereye area with Mushi powder after applying foundation and concealer. After getting rid of product excess, he then proceeds to gently pat blush, blending the product with the under-eye powder and achieving the ultimate bright look. 


@patrick ta using our #undereyepowder is a total vibe! The way he overlays powders is just perfect! For US shipments enter

♬ original sound – Cesar Mushi

More about César Mushi

Hailing from Zacatecas, México, Cesar Mushi (born César Alejandro Pérez Durán) is a famed celebrity makeup artist based in Los Ángeles. The artist has worked with the likes of Ana de la Reguera and Miss Universe 2010 Ximena Navarrete. According to Vogue México, Mushi formulated the powder with the “intention” of creating a perfect transition between the blush on the cheeks and the undereye zone. Mushi told the publication that the powder was created with the dark circle area in mind, so it has an ultra-light texture to achieve a luminous effect.  

Though the pink under-eye powder was trendy on makeup tutorials for Barbiecore beauty on social media, it is still a favorite among beauty influencers and makeup artists, and it promises to continue trending as winter fast approaches. Remember last year’s cold-girl makeup craze? As the weather turns increasingly cold, maybe it’s time to revive the trend with a pink undereye twist. And now, we have the perfect Mexican-owned beauty brand to get the look.