Spring 2026 Is Bringing Back the Red Lip and We Picked Our Fav Latina-Owned Brands
If spring is supposed to be about softness, somebody forgot to tell the runways.
This season, lips are doing the talking. And not in a whisper.
According to Fashion Magazine, bold-red and statement lips are stealing the spotlight this season. On runways from Roksanda to Sportmax and Tom Ford, vibrant berry pinks, cherry reds, and lacquered glosses turned lips into the season’s most powerful accessory. At Simone Rocha, the trend got a little more creative: Words, flower motifs, and glossy vinyl finishes transformed lips into art, literally begging you to ‘read my lips.’”
But the red lip is not just a trend for us
Oh yes, the vibe is shifting. But for us Latinas, red has always been a must. It’s a vital symbol of empowerment, confidence, and cultural pride. Moreover, historically, it has been a tool of resistance and defiance of societal norms; it is a bold, unapologetic celebration of femininity championed by icons like Frida Kahlo, Celia Cruz, and Selena.
So what does that mean for Spring 2026?
It means red is back, but it is playing with finish, depth, and attitude. Cherry. Brick. Blood. Burgundy. Vinyl. Satin. Matte. Gloss that looks like it could start a rumour.
Below are the Latina-owned brands we reach for when we want that main-character mouth.
Bella Doña is pure LA, pure nostalgia, pure statement
Born and raised in Los Angeles, Bella Doña is made for the homegirls and the people “from around the way.” Co-founded by best friends LaLa Romero and Natalia Durazo, the brand pulls straight from Chicano and LA culture, with sisterhood at the center.
Our favorite product:
Always ’n Forever, Escandalosa ($20.00)
A classic power red designed for full-impact color. The liquid lipstick lays down rich pigment with a soft matte, blurred finish that stays smooth and comfortable instead of dry. It wears cleanly at the edges, keeps the look bold, and delivers that “main character” energy in one swipe.
Necromancy Cosmetica is for the girls who like their glamour haunted
Founded in 2015 in Río Piedras, Puerto Rico, Necromancy Cosmetica is an avant-garde beauty brand built around the mystical, the eerie, and the unapologetically dark.
Our favorite product:
Bonfire Dance.
A burnt orange shade with red undertones from the Retro Witch collection. It’s handcrafted in small batches in San Juan, Puerto Rico, and sold only as a refill unit. The color reads warm, smoky, and a little spellbound, like the kind of lip you wear when you want something unexpected but still unmistakably bold.
Araceli Beauty is for the clean, sharp lip line that makes the whole face look expensive
Founded in 2018, Araceli Beauty was created to offer cruelty-free makeup that feels high-quality, approachable, and easy to use. After more than a decade working in Los Angeles as a licensed beauty professional and makeup artist, founder Araceli designed products that simplify your routine without sacrificing performance.
Our favorite product:
Lip Liner ($16)
A precision liner built for clean definition and long wear. It glides on smoothly, helps shape and outline with control, and can be used to contour, fill in, or build a base under lipstick. The formula includes agave and jojoba oils, so it defines without feeling harsh or dry. Available in six hydrating shades.
LUNA MAGIC is bold, Afro Latina, and made to flatter every complexion
LUNA MAGIC is an Afro-Latina-owned beauty and lifestyle brand founded by sisters Mabel and Shaira Frías. The line is inspired by their Dominican heritage, Caribbean culture, and NYC hustle, with an emphasis on high-performance formulas and inclusive shade ranges.
Our favorite product:
Red Collection Bullet Lipstick
A four-shade set of highly pigmented reds designed to flatter all skin tones. The vegan formula wears long, applies smoothly, and leaves a velvet finish that feels soft and weightless. Vitamin E and rosehip oil help keep lips comfortable while the color stays bold.
Valdé turns lipstick into ritual
Valdé was founded by Margarita Arriagada, a veteran of the fashion, home interiors, and beauty industries, and a champion of women entrepreneurs. What began as an homage to her mother’s courage has grown into a tribute to self-discovery and a call to strip away fear and write your own destiny.
Our favorite product:
Get your Simply You Lipstick
A creamy satin lipstick designed for rich, saturated color in a single pass. The finish feels smooth and “no-slip,” clinging comfortably like a second skin rather than sliding around. The formula is clean, cruelty-free, and vegan, with skincare-minded ingredients, including hyaluronic acid and antioxidant-rich botanical extracts, to support softer, smoother, plumper-feeling lips.
Glamlite is for the drama girls, and we mean that lovingly
Gisselle founded Glamlite Cosmetics after discovering makeup as a form of escape and survival at a young age, following experiences of sexual and physical abuse. Makeup became her sanctuary, even as she navigated depression, bullying, fat-shaming, and the pressures of being a full-time mom while building a business. After an early attempt to “fit in” with products she later called boring, she chose reinvention instead, leaning into her real personality and creativity. That pivot reshaped the brand, turning it into a space that celebrates bold ideas and self-expression
Our favorite product:
Ghost Face™ Blood Lip Kit
A lip kit inspired by Ghost Face, made for high-drama, high-impact looks. It’s the kind of set you reach for when you want your lip to be the moment: intense, theatrical, and unapologetically fun.
Reina Rebelde Brava is exactly what it sounds like
Founded by Regina Merson, Reina Rebelde was born from a love of makeup and deep pride in Latina cultural identity. The brand is rooted in that duality the name promises: regal and rebellious, polished and bold, with products designed to celebrate culture through beauty.
Our favorite product:
Brava, Bold Lip
An award-winning red lip shade that’s designed to be unapologetic. It delivers rich pigment in a creamy, hydrating formula, with buildable coverage and a satin finish that keeps the look bold while still feeling comfortable on the lips.
