Chicharito’s Comments About Women Needing to ‘Receive, Clean and Obey’ Are Misogyny 101
Javier “Chicharito” Hernández used to be the golden boy of Mexican fútbol. Now, he’s going viral for all the wrong reasons.
In a series of TikTok and Instagram videos, the 37-year-old striker called women “failures” and accused them of “eradicating masculinity” by making society “hypersensitive.” In the clips, he urged women to embody their “feminine energy” by cleaning, cooking, and following their men. “Don’t be afraid to be women,” he said. “Allow yourselves to be led by a man who only wants to see you happy.”
Let’s be clear. This isn’t some out-of-context hot take. It’s a pattern, and it’s loud. And it’s sparking backlash from international institutions, other athletes, and thousands of fans.
Chicharito wants women to stay in the kitchen and call it love
In one TikTok video, Chicharito told his 6 million Instagram followers: “Women are failing. They are eradicating masculinity, making society hypersensitive. Encarnate your feminine energy, taking care, nourishing, receiving, multiplying, cleaning, sustaining the home, which is the most precious place for us men.”
He went on to say, “Allow yourself to be led by a man who only wants to see the stars. Because we don’t know heaven without you.”
In another video, he mocked women who expect equal partnerships: “So, you want a man who will provide for you, but cleaning is patriarchal oppression? Interesting.”
Mexican athletes are not staying quiet
As reported by El País México, several players from Chivas Femenil, including Blanca Félix, Daniela Delgado, Jaqueline Rodríguez, and Joselyn de la Rosa, reposted a response video by feminist creator Mariana Valle.
In the video, Valle dismantles Chicharito’s idea of “feminine energy.” Her words were clear: “The oppression isn’t in sweeping. It’s that for centuries, sweeping, cooking, and caregiving were assigned to women as a biological destiny.”
Chicharito went from mental health advocate to manosphere mouthpiece
Back in 2022, Chicharito spoke with The New York Times about therapy, failure, and personal growth. He called fame “a tool,” not “the answer to life.” He said, “I’m just going to be me… It’s very complicated.”
It turns out his definition of “me” is soaked in misogyny. His recent social media tirades echo manosphere influencers like Andrew Tate. And now, he’s facing real-world consequences.
The backlash against Chicharito is growing
UN Women Mexico responded to the viral videos without naming him directly: “The problem is the system that wants women to be silent and submissive. If you have a platform that reaches millions, use it responsibly.”
Meanwhile, Liga MX Femenil President Mariana Gutiérrez stated that the league has established protocols and gender equity commissions in place. She confirmed that clubs like Chivas are actively discussing the issue.
According to TV Azteca, Chicharito could be suspended up to ten matches under FIFA’s disciplinary code, which prohibits speech that is discriminatory based on gender, among other protected categories.
The context behind Chicharito’s fall from grace
Before returning to Chivas in 2024, Chicharito had a rocky career post-Europe. He flopped at Sevilla, struggled in MLS with the LA Galaxy, then pivoted to mental health advocacy. He scored two goals in 22 matches for Chivas this season and hasn’t been a starter.
As The Athletic reports, a spokesperson for Chivas stated that the club had discussed the controversy internally. But no formal statement has been released.
What Chicharito said wasn’t just sexist. It was dangerous
It’s easy to write this off as just another celebrity saying something ignorant. But Chicharito is the all-time top scorer for Mexico’s national team. His platform matters.
As feminist voices and players across Latin America continue to push for equality in sports, comments like these reinforce the very structures they’re fighting. The issue isn’t who cooks. It’s who holds power, and who keeps getting away with this behavior.
The truth hurts, Chicharito. But that’s growing up.
