Sex and sexuality have long been taboo topics in the Latinx community. Many Latinas grew up without a plática on consent, pleasure, or relationships. But Señora Sex Ed, a new podcast from Diosa and Mala of Locatora Radio, is rewriting that narrative.

The weekly podcast, part of iHeartRadio’s My Cultura Podcast Network, facilitates intergenerational conversations on sex and sexuality, bridging the gap between Gen X and Gen Z. Featuring guests like Ana Ortiz, Aida Rodriguez, Isabella Gomez, and Kat Lazo, the show is providing a space for Latinas to talk openly about what they learned—or didn’t learn—about sex.

How ‘Señora Sex Ed’ Was Born from Years of Candid Conversations

Diosa and Mala have been discussing sex and sexuality on Locatora Radio since 2016. But they wanted to create a show with a sharper educational focus. The concept for Señora Sex Ed started in 2020.

“We have been working with this concept since 2020,” Diosa and Mala told FIERCE. “On Locatora Radio, we have been talking about sex and sexuality for years, but we wanted to produce a sex-focused show that was more educational and focused in nature.”

Mala, who previously taught sex education to middle and high school students, and Diosa, a vocal advocate for bisexual and queer representation, both grew up Catholic and attended Catholic schools. They experienced firsthand how difficult it was for young Latinas to access accurate, affirming information.

After signing a first-look production deal with My Cultura Podcast Network in 2022, they developed Señora Sex Ed as an intergenerational space for breaking the stigma around sex in Latinx communities. One of the show’s most unique aspects is its mother-daughter duos, where five pairs reflect on the sex education they did—or didn’t—receive.

Skits and Storytelling: How ‘Señora Sex Ed’ Stands Out

To distinguish Señora Sex Ed from Locatora Radio, Diosa and Mala added a creative twist: short skits that open each episode.

These comedic cold opens imagine conversations between two señoras discussing a sex-related topic. The skits introduce listeners to the week’s subject in a lighthearted, engaging way before diving into deeper discussions with guests.

Why Latinas Need to Talk About Sex and Sexuality

Latinas face a paradox. They are often hypersexualized in mainstream media but denied real conversations about sex in their own households.

“We really wanted to confront this idea that Latinas are hypersexual,” Diosa and Mala explained. “We grow up very aware of the hypersexual ‘Latina Mami’ trope, but we also know that Latinas rarely receive sexual education at home.”

For many, the plática about sex was either abstinence-focused or nonexistent. Most Señora Sex Ed guests recalled receiving only reproductive and biological education in school—with no discussion of consent, pleasure, or healthy relationships.

For example, Colombian actress Isabella Gomez shared that her parents were an exception. Open conversations about sex empowered her to become the “sexpert” among her friends. Having access to comprehensive information allowed her to make informed decisions about her body and relationships.

Generational Conversations Are Changing the Narrative

While many sex-positive platforms center young voices, Señora Sex Ed ensures that older generations are part of the conversation.

“Señoras have such rich and varied life experiences that we knew we wanted to interview women spanning multiple generations,” Diosa and Mala said.

To make this happen, they invited mother-daughter pairs to share their stories. Comedian Skarlett Redd and her mother, Gina Ruiz, discussed how Gina allowed Skarlett to witness the birth of her brother to teach her about childbirth and the realities of being sexually active. Journalist Laura Tejeda and her sex-positive mother, Norma, reflected on how open communication shaped Laura’s understanding of relationships.

These intimate conversations highlight the importance of knowledge-sharing between generations.

‘House Call with Dr. Roldan’ Bridges the Educational Gap

Sex education isn’t guaranteed for Latinas. In some states, it isn’t even offered in schools. To help bridge this gap, Diosa and Mala introduced a recurring segment: House Call with Dr. Roldan.

Dr. Lillya Roldan, a resident OBGYN, provides medically accurate information in both English and Spanish. She covers topics like the hymen and virginity, perimenopause, and reproductive health, ensuring that listeners receive science-backed, culturally relevant education.

The Insights Celebrity Guests Have Shared

Throughout its first season, Señora Sex Ed has welcomed high-profile guests who brought their own perspectives on sex and self-discovery.

Actress Ana Ortiz, known for Ugly Betty, shared her evolution from being a self-proclaimed “prude” to embracing her sexuality in midlife. She also opened up about perimenopause, saying she feels “hotter than ever.”

Comedian Aida Rodriguez shared a deeply personal story on the podcast for the first time, emphasizing how women should be kinder to each other instead of perpetuating judgment and shame.

Activist Kat Lazo took an empowering stance, declaring that prioritizing pleasure is a way to heal generational trauma.

How ‘Señora Sex Ed’ Creates a Safe Space for LGBTQ+ Voices

Diosa and Mala were intentional about making Señora Sex Ed an inclusive space.

“Each episode, we open with a refrain: ‘In this show, a señora is a woman with a lot of life experiences and stories to share! She’s 30, she’s 40, she’s 50. Or older! She’s trans, she’s cis,’” they explained.

The podcast includes conversations with trans and queer guests like Naomi Hearts, Liaam Winslet, and Bamby Salcedo. Their stories bring visibility to experiences that are often erased in mainstream sex education.

What’s Next for ‘Señora Sex Ed’ in 2025?

Season 1 of Señora Sex Ed will conclude on March 12 with an interview featuring award-winning journalist Maria Hinojosa. With a 30-episode first season, Diosa and Mala believe their podcast will have an enduring impact.

“These stories are evergreen,” they said. “They can facilitate conversations and healing in our community, and we are so proud of what we created.”

By breaking generational silence, amplifying underrepresented voices, and providing accurate sex education, Señora Sex Ed is transforming how Latinas talk about sex.

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