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    Jefas

    Spotlighting jefas impacting the world and activating the next generation of Latinas.

    Jess Berger Bundle x Joy

    How Jess Berger Became the First Latina to Raise $1M in the Pet Products Industry

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    Eva Longoria spoke to mitú about her "favorite," super-simple margarita recipe, her quinceañera, and her "sisterhood."

    Eva Longoria Shares Her Jefa Tip: ‘You Can Have It All, but Not at the Same Time’

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    Dr. Esther Zeledón American Dream

    ‘We Need To Throw Out the American Dream and Change the Narrative,’ Dr. Esther Zeledon on Creating Her Limitless Life and Sparking a Social Movement

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    Ashley K. Stoyanov Ojeda

    How Ashley K. Stoyanov Ojeda Is Changing the Game for Underrepresented Entrepreneurs

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    Melissa Vargas

    A Stitch in Time: Melissa Vargas’ Journey to Becoming a Costume Design Jefa

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    Celebrate Your Maranta_ Laura OM's Inspiring Journey to Embracing Diversity and Curly Hair

    Celebrate Your Maranta: Laura OM’s Inspiring Journey to Embracing Diversity and Curly Hair

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    Lights Lacquer

    From YouTube Star to Beauty Mogul: Kathleen Fuentes Is Changing the Nail Game with Lights Lacquer

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    Todo Verde

    Latina Chef Jocelyn Ramirez’s Brand Todo Verde Combines Plant-Based Ingredients With ‘Abuelita-Approved’ Flavors

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    Schiffino Kennedy

    At Lux Voyage, Virgi Schiffino Kennedy Plans the Ultimate Bespoke Vacations Across the Globe

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    Reyna Noriega

    Vibrant Visions: Reyna Noriega’s Art Unveils the Soul of Afro-Caribbean and Latino Cultures

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    Martina Ibáñez-Baldor

    ‘Stories About Latinos Are Best Told By Latinos,’ Design Director Martina Ibáñez-Baldor on The LA Times’ New Section Honoring Latinidad

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    Fierce

    FIERCE is a community that amplifies the voices, stories, and experiences of Latinas and women of color to remind us of the fierce power and potential within us all. We exist to connect, support and share the tools that’ll help our community reach their next objectives and pass it forward.

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