Karol G’s ‘Con Cora Tour’ Brings Hope and Joy to Incarcerated Women in Colombia
There is no stopping Karol G’s global ascendance. Following her attendance at the 24th Annual Latin Grammy Awards, the 2023 Billboard Music Awards, and the release of the single “Labios Mordidos” — with Colombian American sensation Kali Uchis — the singer squeezed time to perform in Ibagué, a city in western Colombia.
But this was not a regular concert.
La Bichota visited the city’s penitentiary complex to kick off her foundation’s “Con Cora Tour.”
A tour ‘Con Corazón’
Karol G founded Con Cora to support projects aimed at empowering women. The foundation has embarked on a journey across Colombia to identify needs and assist at hospital units and correctional facilities. The first stop was Picaleña, Ibagué, where the singer performed for hundreds of incarcerated women.
Dressed in a casual fit — baggy jeans and a sweatshirt — and accompanied by an acoustic guitar, Karol G lit the stage. With songs such as “Provenza” and “El Makinon,” La Bichota offered a moment of joy to the excited crowd. Of course, it took no time before the videos went viral online. The video clips show the audience chanting loudly, clapping, and dancing to the music.
A collective effort
Karol G’s visit came to fruition with the joint efforts of Con Cora and Fundación Acción Interna, an organization created by actress Johana Bahamón to improve people’s livelihood at penitentiary complexes. On Instagram, the foundation wrote, “[Karol G] shared her music and a powerful message of hope and second chances to more than a thousand women […].” Before the visit, Con Cora had donated water tanks and fans for the complex.
Meanwhile, Valentina Bueno, Director of the Con Cora Foundation, shared, “We are very proud to embark on this ‘Con Cora Tour,’ inspired by the social mission of our founder Karol G and to bring light and hope to vulnerable communities.”
After her visit to Picaleña, Karol G also visited a children’s hospital and made another stop at a penitentiary complex in Jamundí
“We believe that love and joy are sources of unity and optimism that nourish the soul. “We want these actions to spread so that more and more people believe in their transformative power and thus can help others,” Con Cora wrote on Instagram.
In addition to offering infrastructure support and performances in Colombia, Con Cora recently announced its first long-term partnership outside Colombia. The organization partnered with the Mesa de Mujeres Miami to set up the Madres Migrando en Bienestar project. The Colombian Consulate in Miami supports this new program and will provide childcare to help immigrant Colombian women, single mothers, and professionals.
Con Cora also joined forces with racing driver Tatiana Calderón to donate an official replica of the helmet she wore during the Formula 2 season in 2022. Signed by Karol G, the helmet is currently up for auction until November 30 on Bonhams Cars.