Iconic doll brand Mattel is about to honor the legendary Juan Gabriel. And it will do so in a way that’s as bold and unforgettable as El Divo de Juárez himself. Ten years after the iconic singer’s passing, Mattel is releasing a collectible Barbie inspired by the one and only Juanga. And no, it’s not a Ken—it’s a Barbie, and we are absolutely here for it!

But that’s just the beginning. The Juan Gabriel-inspired Barbie is set to dazzle in the iconic black suit with gold embroidery. The very one El Divo wore during one of the most significant performances of his career—the 1990 concert at the Palacio de Bellas Artes.

Mark your calendars because, through its exclusive Club 59, Mattel will unveil this fabulous doll on August 27 at 9 PM PT. While the brand’s official accounts have kept most details under wraps, we do know any remaining dolls will go on general sale starting August 28. This is definitely one for the collectors!

The story behind Juan Gabriel’s iconic look

Juan Gabriel isn’t just a singer—he’s a cultural icon. His incredible talent as both a vocalist and songwriter transformed the landscape of Latin American music. His songs and charisma touched the hearts of fans across genres and social classes.

Despite living in a time when he had to keep his sexuality hidden, Juanga’s theatrical performances and heartfelt ballads broke barriers and won over millions. By the time the 90s rolled around, El Divo de Juárez was already a household name. But he wasn’t done making history.

In May 1990, Juan Gabriel took the stage at the Palacio de Bellas Artes in Mexico City. In doing so, he became the first Mexican popular music singer-songwriter to perform there—a momentous occasion that almost didn’t happen. Traditionalists were up in arms, with some demanding the show be canceled. However, thanks to the support of Víctor Flores Olea, director of the National Council for Culture and the Arts, the show went on. And JuanGa delivered one of the most legendary concerts of all time.

Today, seeing that famous black suit with gold embroidery—now immortalized by Barbie—instantly brings to mind the powerful voice behind “Querida.” It’s more than just a costume, though. It’s a symbol of an artist who dared to be different and left an indelible mark on the world.