17 Beauty Essentials From Latina Brands That Are Under $20

Picking out a gift for the beauty lover in your life is tougher than it looks. There are preferences to consider, and most importantly, you want them to truly love it. 

Here at FIERCE, we rounded up 17 affordable product recommendations from Latina-owned brands. These jefas put thought into every part of their products and incorporate their culture in ingredients, colors, names, and utility. You can’t go wrong stuffing stockings or wrapping these goodies up for the holidays!

Bésame Cosmetics Black Cream Mascara ($10)

This vintage-inspired mascara is unlike anything you’ve tried before and makes a great gift for the old soul in your life. Just apply it on the included spoolie wand and watch as it dries down to a glossy finish.

Luna Magic Lip Balm Duos ($10)

Between wrapping gifts and making hot chocolate, we don’t have time for chapped lips this winter! Luna Magic’s hydrating lip balms come in mint and rose, and cherry and mango sets. The Vitamin E helps nourish lips, while jojoba oil seals in moisture day and night.

Kitsch Extra Wide Spa Headband ($10)

Whether your skincare routine is seven steps or less, a spa headband makes getting it done easier. Colombian-American founder Cassandra Thurswell created an extra wide version of a fluffy spa headband to protect hairlines everywhere from getting wet.

Lights Lacquer Cabin Fever Collection Nail Polish ($11)

The vegan nail polish company founded by YouTuber and influencer Kathleen Light’s newest launch makes a perfect stocking stuffer. The winter collection features nail polishes with creme, shimmer, and holographic finishes and Spanglish names like Bearly Frio and Un Poco Cocoa.

Birdy Lashes Chic Lashes ($12)

Pump up your makeup look by adding the Chic Lashes from Latina-owned Birdy Lashes. YouTuber Yasmin Maya strives to create high-quality and affordable lashes, and these can last you up to 25 wears.

Dezi Skin Dew Me Over Face Mist ($13)

This mini-sized face mist and setting spray from Desi Perkins’ skincare brand is ideal for carrying in your purse for touch-ups throughout the day. It works great for all skin types to hold moisture and keep your skin balanced.

Nopalera Cactus Soap ($14)

All four of Nopalera’s cruelty-free prickly pear cactus soaps provide gentle cleansing and exfoliation. They come in scented and unscented options and can be used for your body or face.

Honest Beauty Magic Beauty Balm ($14.99)

Honest founder Jessica Alba created a skin-softening balm that contains botanical oils for maximum hydration. Dab a little on dry areas of your skin or the high points of your face for an extra glow on no-makeup days.

Rizos Curls Travel Kit Trio ($15.99)

Treat curls, waves, or coils to a taste of Rizos Curls’ top-sellers in a petite bundle. This trio comes with convenient travel-sized versions of their Hydrating Shampoo, Deep Conditioner, and Curl-Defining Cream. 

Sanara Travel Size Cupuaçu Seed Body Butter ($16)

Inspired by indigenous beauty rituals, Sanara’s body butter uses the nourishing elixir from cupuaçu seeds to enhance our self-care experience. It works for all skin types and soothes even the driest of skin.

Treslúce Beauty Forever Brillante Metallic Liquid Shadow ($16)

A little goes a long way with these smudge-proof liquid shadows from Becky G’s brand Treslúce Beauty. Once applied, they dry down like a powder. They come in eight shades, varying from everyday nudes to eye-catching jewel tones.

Vamigas Boquita De Rosa Lip Mask ($18)

This lip mask from Vamigas puts in work overnight so you wake up with soft and moisturized lips by morning. The magic ingredient? The rosa mosqueta from Latin America which hydrates like no other.

Elaluz Lip & Cheek Stain ($18)

Multi-use products are the best bang for your buck, and this one from Elaluz proves it. Their Lip & Cheek Stain comes in a universally flattering shade of red for a sheer stain or flush. It’s buildable and made to last all day or night.

Reina Rebelde Bold Lip Color Stick ($19)

Unleash your inner reina and rebelde this holiday season with a classic red lip. One of Reina Rebelde’s best sellers is this red satin-finish, cruelty-free lipstick that can be layered to build coverage. 

Alamar Cosmetics Colorete Concentrate Liquid Blush ($20)

This liquid blush from Alamar Cosmetics comes in five stunning shades, but we love this berry shade for the winter months. Blend it out for a natural flush, or layer it to build coverage. You could also throw it back to last year’s “I’m cold” makeup trend popularized on TikTok.

Ceremonia Açaí Style Refresher ($20)

Second-day hair just met its match. Clean hair brand Ceremonia’s refreshing mist restores all hair types thanks to antioxidants from the açaí fruit. Spray it between washes to keep your mane perfectly coiffed.

Make & Mary CBD Bath Bomb ($20)

Self-care is the most essential part of our beauty routines, and relaxing in a bath is one way to do it. Make & Mary’s CBD-infused bath bombs come in two scents: Love Note (featuring jasmine, sandalwood, and rose) and Soulshine (featuring palo santo, holy basil, and ylang-ylang).