Latino-Owned Brands to Support This Hispanic Heritage Month and Beyond
Hispanic Heritage Month celebrates the history, identity, and contributions of the Latino community in the United States. The month-long celebrations, which take place between September 15 and October 15, shed light on our communities’ roots, culture, and legacy.
While finding pride in our roots and supporting our people has no date of expiration, Hispanic Heritage Month is the perfect time of the year to promote Latino-owned initiatives and businesses. It is also an opportunity to recognize and uplift the Latine trailblazers and innovators paving the way for more representation.
After all, Latinxs across fields are shaping industries with thriving businesses and visionary projects. They have made strides, armed with a remarkable work ethic, creativity, and entrepreneurial spirit.
Here are six Latinx-owned businesses on Amazon to support this Hispanic Heritage Month, and beyond. Keep them top of mind, not just during HHM, but throughout the holiday season for every occasion and regardless of how you celebrate.
Binibi
Hailing from Central America, Ana Sofía Guzmán and Luciana Yarhi always recognized the importance of language learning. Growing up bilingual in El Salvador allowed them to attend college in the US and kickstart their careers. After becoming mothers and trying to teach languages to their children, Guzmán and Yarhi realized that bilingual material featuring Spanish was limited. They solved the problem by launching their own interactive book company.
Using audio and graphics by Hispanic artists, Binibi provides parents with easy-to-use tools to introduce language learning in bilingual households. Their books are designed to teach English and Spanish to children from the earliest ages. Entertaining and educational, Binibi’s product range is vast. However, a sing-along book with a classic Latino tune like “Los Pollitos Dicen” is a perfect first purchase to discover the brand.
Pisqueya
Dominican-American entrepreneur Maritza Abreu founded Pisqueya, inspired by the Latin-Caribbean flavors she grew up with. Her family restaurant’s recipes served as the starting point. Abreu eventually formulated a premium line of innovative sauces and seasonings. With products rooted in heritage and capturing the essence of Dominican food, Pisqueya has now become a go-to for Latinos looking for authentic flavors.
The brand’s offerings span Latino kitchen staples like Adobo seasoning and hot sauces. However, for a taste of Pisqueya’s signature flavors, opt for a Latin Seasoning Gift Set. The triplet includes a traditional sazón blend, savory Adobo seasoning, and oregano salt, all perfect for enhancing your favorite Latino recipes.
Loisa
New York City-based Loisa revamps the Latino kitchen pantry with a novel selection of seasonings, spices, and kitchenware. Celebrating Latino food culture with a contemporary flair, Loisa doesn’t stray far from its NYC roots. The brand name itself draws inspiration from the Latino community’s connection to the Lower East Side. In fact, Loisa is short for “Loisaida,” a Spanish transliteration that activists Bimbo Rivas and Chino Garcia popularized for the neighborhood.
A standout in Loisa’s product range is their tostonera (pataconera), a 100% bamboo item sealed with plant-based oil. The brand reimagines the classic tool, adding functional details such as softened edges and a non-slip pad. Plus, Loisa introduces a durable hinge design so that you can prepare the crispiest tostones for a long time.
Luna Magic
Afro-Latina sisters Mabel and Shaira Frias have pioneered representation in beauty since 2019. With products designed for diverse audiences, their brand, Luna Magic, has built a reputation for delivering inclusive, affordable, and high-performance cosmetics. Today, the independent brand serves as the blueprint for beauty companies that celebrate culture and champion inclusion.
One of Luna Magic’s most popular and best-selling products is the Va-Va Pink mascara primer. The award-winning product boasts a vegan and animal-cruelty-free formula, packed with nourishing botanical ingredients. It scores additional points for being safe for sensitive eyes.
Creations by Nathalie
First-generation Cuban-American Nathalie Valdes turned a hobby into a successful brand dedicated to DIY terrariums. The entrepreneur dipped her toes into terrarium creation to manage her stress, but quickly realized there was a market for high-quality miniature gardens. Through Creations by Nathalie, Valdes now offers supplies and terrarium kits featuring orchids, succulents, and bonsai.
Whether you’re an experienced enthusiast or are just getting started in the world of terrariums, the brand’s Deluxe Terrarium Kit makes for a great, hassle-free project. The kit features everything you need to build your mini garden, from tools to decorative gemstones.
Ali+Oli
Colombian mom Alejandra James and her husband Oliver founded Ali+Oli in 2007. After having her first daughter in Miami, Alejandra became fixated with the idea of finding stylish baby items. She soon realized there weren’t many options to choose from, which inspired her own venture. Despite launching their brand during the early days of the internet, the couple built a thriving online business thanks to their perseverance and vision.
Since its launch, Ali+Oli has steadily expanded its offerings. Today, the brand carries a wide variety of baby items, from clothing to essential bath and care products. If you’re looking for a safe, sustainable product for your own baby or the babies in your life, this breathable bamboo fiber blanket is one of our top recommended picks.
