The headline from The 19th/SurveyMonkey 2025 poll lands with a thud in the group chat. Gen Z Latinas say immigration is their top issue. Not inflation. Not jobs, not even abortion. That shift says a great deal about how this generation perceives power, policy, and home. It also reframes the political playbook for anyone trying to reach them.

Gen Z Latinas put immigration first

According to The 19th/SurveyMonkey’s September 2025 data, Gen Z Hispanic women list immigration as their top concern at 31 percent. The 19th reports that they are the only subgroup whose top priority is not inflation. For Gen Z Hispanic men, immigration ranks alongside inflation and job concerns at 19 percent each. That split within the same community reveals how gender influences lived experience and political urgency.

The cost-of-living crunch still eats the room

Inflation still dominates overall. One-third of Americans, at 32 percent, cite inflation and the cost of living as the most critical issue right now, according to The 19th/SurveyMonkey toplines. Worries pile up across the basics. The poll finds that 71 percent worry about retirement, 66 percent about medical bills, 65 percent about groceries, and 64 percent about housing. Women report higher concern than men across every category. Caregivers report even higher levels of strain. Single moms flag child care costs at 58 percent. Those numbers set the backdrop for every other policy fight.

Gen Z Latinas and abortion energy diverge

Abortion rights still hold a majority. The 19th/SurveyMonkey poll shows that 62 percent of Americans think abortion should be legal in all or most cases. Support is higher among women than men. Yet attention has shifted. Only 2 percent list abortion as their top concern this year, down from 7 percent in 2024. In a separate analysis, The 19th’s Shefali Luthra reports that Americans who call abortion their top issue are now more likely to support banning it. The piece notes that “57 percent want abortion mostly or completely outlawed” and “39 percent say abortion should be banned in all cases.” That is a reversal from the post-Dobbs surge of rights defenders.

Gen Z Latinas watch the culture fights through a practical lens

The 19th/SurveyMonkey poll finds that half of Americans favor the right of transgender adults to access gender-affirming care. Support for minors is lower at 37 percent, though 52 percent oppose lawmakers banning or restricting care for transgender minors. The share of people who think access will get harder grew to 38 percent, which The 19th notes is a reversal from 2024. Women are slightly more optimistic about future access than men, except among Gen Z, where women tend to be more pessimistic.

The through line for Gen Z Latinas remains material stakes. Immigration impacts family unity, employment, and public safety. That proximity shapes how they rank issues when the list gets crowded.

Education fights land differently for Gen Z Latinas

Education sits in the crosshairs. The 19th/SurveyMonkey poll shows that 35 percent of Americans support efforts to dismantle the Department of Education. Support is higher among men and parents, and lower among Gen Z, at 28 percent. School vouchers draw majority support at 55 percent, with stronger backing from parents of minors. For communities where public schools serve as anchors and immigration status complicates access to educational options, the stakes feel particularly high. Gen Z Latinas are reading these debates through the lens of their neighborhood realities.

Gen Z Latinas see gender rules shifting, not fixed

The 19th/SurveyMonkey poll reveals a stark divide on gender roles. Six in ten men and four in ten women believe society would benefit from a return to traditional gender roles. Gen Z men register lower support for that return than older men. Gen Z women receive the lowest support of all the women’s groups. The same survey shows that 71 percent of women and 53 percent of men say toxic masculinity is a problem for society. Gen Z women lead that view at 81 percent.

Those attitudes sit next to a quieter line from the poll about priorities. Portland student Tiegan Paulson tells The 19th that “personal freedoms” are a baseline. He says they include “the right to choose what you do with your voice, with your body, with your life.” That language tracks with how many Gen Z Latinas frame their civic life. Rights feel personal. Policy feels local. Immigration feels urgent.

The politics of approval meet a gender gap

Approval for President Donald Trump sits at 43 percent overall in The 19th/SurveyMonkey results. The gender gap is wide. Approval lands at 35 percent among women and 52 percent among men. The gap is widest among Gen Z. Approval among Gen Z women stands at 26 percent, compared with 47 percent among Gen Z men. That pattern explains why immigration rises to the top for Gen Z Latinas. They are navigating a climate where enforcement, public rhetoric, and school policy collide with family realities.

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