Forget the “u up?” Text. These 8 Latina Brujas Just Dropped the Valentine’s Day Love Spell Playbook We Needed
Forget the overpriced prix-fixe dinners, the heart-shaped boxes that taste like chalk, and the situationship texting you “u up?” at 11:47 p.m. This Valentine’s Day, Latina brujas are doing love their way: intentional, ancestral, a little spicy, and deeply rooted in self-worth.
Across the diaspora, modern brujería is having a very deserved moment. But for Latinas, this isn’t a trend or an aesthetic, it’s reclamation. It’s abuela wisdom wrapped in rose petals, candles lit for protection, baths drawn for self-love, honey jars for sweetness, and prayers whispered to ancestors who survived so we could flirt in peace.
We tapped eight powerful Latina brujas and asked them to share the love rituals they swear by. Some spells call in romance, others sweeten what already exists, and many focus on the most radical love of all: the one you build with yourself.
Soror V.V.
If ancient Egypt, ’90s goth mysticism, and a Long Beach botanica all met under a Venus-ruled moon, you’d get Soror V.V., also known as Denise Vallejo. A first-generation Xicana from Long Beach, Soror V.V. runs Alchemy Organica, where she merges curanderismo, ceremonial magick, and ancestral foodways into one deeply intentional practice. Her energy feels like The Craft reimagined through Hermetic alchemy, equal parts whimsy, goth, and cosmic scholar, with a touch of Bene Gesserit-level wisdom from the Dune universe.
“I would rather encourage folks to take their feelings of limerence and redirect all of that energy into the self,” she says. “Strong magnetism will ultimately draw in your desires.” Her Valentine’s offering isn’t about chasing love; it’s about becoming the kind of energy love chases.
Florida Water Spell
This ritual focuses on self-love, abundance, creativity, and harmony using a Venus-aligned Florida Water blend.
You’ll need:
Orange peel, rosemary, hibiscus, bay leaves (with affirmations written on them), cinnamon sticks, cloves, cherries, vanilla, sugar, copal resin, essential oils, vodka or alcohol, and intention.
Infuse all ingredients in a mason jar for at least one week (ideally a full moon cycle), shaking it while stating your intentions (especially on Fridays or during Venus hours). Strain, dilute, and spray generously to invite beauty, confidence, and magnetism.
“Words matter,” she reminds us. “In magick and in life, you always get what you wish for.”
Follow: @alchemybotanica | alchemyorganica.com
Bad & Brujita
Bad breakups change you. Sometimes they make you spiral, sometimes they make you glow up, and sometimes they turn you into a bruja. For Briana Amos, founder of Bad & Brujita, heartbreak was the portal. “I was in a dark space and looking to get revenge,” she admits. “I genuinely thought I was going to hex him.” But the work had other plans. “I never ended up hexing him,” she laughs. “But I did end up finding myself and healing much more than my broken heart.”
That pivot became the foundation of her practice. What started as heartbreak-fueled curiosity turned into nearly a decade of spiritual work rooted in self-love, ancestral veneration, and manifestation. Today, her energy feels like Jessica Jones if she swapped the whiskey for Florida water: tough, intuitive, and no longer interested in forcing outcomes.
Rather than targeting a specific person, Briana now focuses on attraction magic, calling in the qualities that sustain healthy love.
Attraction Spell
Write a list of 5–10 qualities you want in a partner. Burn the paper, then mix the ashes with sugar, roses, lavender, cinnamon, and rosemary.
Use the mixture in a bath or to dress a yellow candle, focusing on the kind of love that actually supports your growth.
“Ask yourself why you want this,” she advises. “Never seek to control anyone else’s destiny but your own.”
Follow: @badandbrujita | badandbrujita.com
Bloodmoon Bruja
For Nicole Barrera, magic was never dramatic; it was domestic. Growing up in a Mexican-American household in Northern California, Catholic folk practices quietly shaped daily life. “It was always around but in subtle ways,” she says. “Hanging rosaries as protection wards, blessing the front door, using medals of saints as talismans.” As she grew older, curiosity pulled her deeper. Reclaiming ancestral practices helped fill a spiritual gap she couldn’t name before. “Learning the old ways helped me feel more balanced in mind, body, and spirit,” she says.
Now, as Bloodmoon Bruja, magic is woven into everything. “For me, it’s not making time for it,” she explains. “It’s a part of my day, naturally. As I physically clean, I spiritually cleanse. As I cook, I bless.” Her pop-culture touchstones, Guillermo del Toro’s reverence for the shadow world, and Snow Tha Product’s ancestral truth mirror her approach to love magic. “Witchcraft should be accessible,” she says. “It doesn’t have to be forced, against will, or binding.”
Love Strengthening Ritual
Burn anise stars and dried rose petals over a charcoal disk while gently smoking your home. Chant intentions for peace, trust, and steady love as the smoke clears ego and stress.
It’s ideal for nurturing existing love without manipulation.
Follow: @blood.moon.bruja | bloodmoonbruja.myshopify.com
Esoteric Esa
Esoteric Esa’s bruja education started early with crystals as birthday gifts and tarot readings overheard during sleepovers at her grandmother’s house. “She was a tarot business entrepreneur,” Esa says. “I witnessed her performing witchcraft and eventually apprenticed under her before she passed away.”
Now a Los Angeles–based celebrity astrologer, numerologist, and second-generation psychic tarot reader, Esa blends ancestral Mexican and Peruvian practices with discipline and structure. “Brujería is its strongest when there’s discipline and a routine practice in place,” she says.
Her daily life includes hours of silence, incense rituals, tarot work, astrology research, and grounding walks to stay energetically balanced. “It helps avoid spiritual psychosis,” she notes bluntly. Her vibe? “Walter Mercado meets Lisa Frank meets Sabrina the Teenage Witch.” But behind the color is caution. “Magic is merely energy,” she says. “Whatever you put out, you will certainly receive in return.” That’s why her love work focuses on attraction without manipulation. “You definitely don’t want to create quantum entanglement with more karma for yourself,” she warns.
Sweetener Aura Bath
This self-love attraction bath uses honey, sugar, cinnamon, and intention to sweeten your aura without binding anyone.
After cleansing, scrub your body while speaking aloud about what kind of love you’re ready to receive. Pat dry (don’t rub), give gratitude, and let the magnetism do its thing.
“You will attract money and gifts with this one, too,” she adds casually.
Follow: @esoteric_esa | souliminati.com
MotherKnows
Mo Coelho was born into magic. Raised between Folk Catholicism and Afro-Brazilian spiritual traditions like Umbanda and Candomblé, she showed signs of mediumship early. “As I got older, I did not want to keep talking to ghosts,” she admits. “But the more you run from a gift, the more the universe pushes you to use it.” After a devastating heartbreak, everything intensified. “The heartbreak to brujería pipeline should be studied,” she jokes. “After my heartbreak, my gifts just got louder.”
With roots tracing back to a bruxa aunt and a benzedeira great-grandmother, Mo sees her work as an ancestral duty. “It feels almost like a responsibility,” she says, “to continue the practice and honor what my ancestors weren’t allowed to practice openly.”
A horror writer with three science degrees, she blends intellect, intuition, and dark romance energy. “I’m getting paid to be involved in chisme,” she laughs. “Honestly, it makes me so happy doing what I do.”
Apple Love Spell
Carve an apple into a bowl, add a petition paper, honey, rose petals, cinnamon, and cloves. Seal it with a pink candle and visualize sweetness and beauty flowing into your love life.
“It’s aesthetically beautiful,” she says. “And apples are ruled by Venus.”
Follow: @motherknows_ | linktr.ee/motherknows
Stephanie Martinez
For Stephanie Martinez, brujería is remembrance. Born and raised in Arizona to parents descended from Michoacán, she grew up deeply connected to her Indigenous roots. “I believe these gifts live in our DNA,” she says. “When you know, you simply cannot erase that connection.”
Her awakening came at rock bottom. “I was a struggling actress, broke, depressed, and disconnected from my body,” she recalls. But a simple reminder that the universe always has your back allowed her to plant a seed that eventually transformed her life. Since then, she has manifested her partner, healed chronic issues, and become a mother of two. “Being a mother is the most spiritual experience of my life,” she says. “Spirituality is something you embody.”
Her magic now lives in daily acts (herbal teas, affirmations, energetic hygiene) and in her work as a spirit baby medium helping women conceive and heal. “The most powerful way love finds you,” she says, “is when you begin loving yourself the way you wish to be loved.”
Visualization Love Spell
This spell calls in the partner of your dreams through imagination and intention. Write the qualities you desire in a partner. Cleanse your energy, then visualize them for three days. On the final day, light a red candle, give thanks, and surrender to divine timing.
“The most powerful way love finds you is when you love yourself first,” she notes.
Follow: @stephaniemartinezjames
The Cosmic Bruja
Valentina Perez George, aka The Cosmic Bruja, was raised by a healer and shaped by immigration. “Healing in my family was not separate from daily life,” she says. “It was about care, survival, and community.” An artist by trade and a curandera by lineage, Valentina channels her roots into accessible magic through her botanica and community work. “Witchcraft, for me, is not about aesthetics or trends,” she explains. “It is about remembering, honoring, and continuing wisdom carried forward through generations.”
Her love work reflects that grounding. “Self-love is not indulgent,” she says. “It is a necessary act of care, remembrance, and resilience.”
Self-Love Protection Bath
A bath made with salts, rose petals, lavender, rosemary, and intention to help you return to yourself.
“This bath is a reminder,” she says, “that self-love is not indulgent. It’s necessary.”
Follow: @thecosmicbruja | thecosmicbruja.com
The Hoodwitch
Bri Luna, founder of The Hood Witch, doesn’t romanticize spirituality. “I refuse to sugarcoat anything,” she says. “Spirituality included.” Raised around traditional healing rooted in her Mexican, Indigenous, Black, and Creole heritage, her magic was never a trend. “Candles lit for protection, herbal remedies, paying attention to dreams — that is witchcraft,” she says.
She founded The Hood Witch to reject whitewashed wellness culture and reclaim folk magic in its full power. “Real practice is about consistency and intention,” she says. “Not constant production.” Her approach to love magic reflects that realism: “You’re not forcing anything,” she explains. “You’re creating the conditions for sweetness to flow.” And once the work is done? “Let it go,” she says. “Obsessing is like digging up seeds to see if they’re growing.”
Honey Jar Love Spell
A classic sweetening spell using honey, cinnamon, rose petals, personal concerns, and intention focused on attraction, not control.
“Let it go after you do the work,” she advises. “Obsessing is like digging up seeds to see if they’re growing.”
Follow: @thehoodwitch | thehoodwitch.com
This Valentine’s Day, love doesn’t have to be forced, flashy, or external. Sometimes it’s a bath, a candle, or finally choosing yourself. And if these brujas teach us anything, it’s this: when you’re rooted, protected, and glowing from the inside out, love always finds its way.
