Latina-Owned Cycling Studios That Bring Cultura, Sweat, and Main Character Energy to the Bike
Indoor cycling just got a major glow-up, and it’s got a whole lot of Latina energy behind the handlebars.
Forget the cold, dark cycling studios that feel like they were designed by a tech bro named Chad. Across the country, Latina jefas are transforming the spin scene into something louder, prouder, and dripping in cultura.
Think perreo on the pedals, Bad Bunny blasting, confetti cannons popping, and the kind of community vibes that feel more like familia than fitness.
So, welcome to our next Fierce Wellness Tour stop, Latina-Owned Cycling Studios Serving Sweat, Sass, and Soul. From Texas to California to Utah, these powerhouse mujeres are proving that wellness con sazón is more than a trend. It’s a movement.
iiCE Fitness
Dallas, TX
IG: @iice.fitness
If SoulCycle and a quinceañera had a baby raised on Bad Bunny and banda… it’d be iiCE Fitness. Founded by Marisol García, this Dallas hotspot doesn’t just offer classes; it serves full-blown productions. We’re talking smoke machines, pulsing lights, confetti explosions, and live banda rides that have literally gone viral.
Marisol, who grew up in McAllen, TX, turned rejection after rejection into her own empire. “I didn’t see my culture represented in those spaces,” she says. “So I said, forget it — I’ll do it myself.” And did she ever. iiCE (that’s Immersive Indoor Cycling Experience) has been crowned “Best Spin/Cycle Studio in Dallas” by the Dallas Observer, and Marisol herself snagged ClassPass’s #1 Best Instructor. Casual.
Cultura is the heartbeat of this studio, from “Domingeo de Perreo” rides to “Bici Bici Banda” nights featuring live musicians. “We’re loud, bold, and unapologetically extra AF,” Marisol says. “But we’re also intentional. Every class is about empowerment and connection.”
At iiCE, everyone’s welcome, from the tía who surprises everyone with her stamina to the first-timer nervously clipping in. And when the horns of Ramón Ayala’s “Tragos Amargos” drop mid-ride? You better believe the whole room screams “¡Otra, otra!”
If iiCE were a drink, it’d be a piña con chile margarita: vibrant, spicy, and impossible to forget.
Ciclos Indoor Cycling
Porterville, CA
Welcome to Ciclos, where your sweat session feels more like a Saturday night in Jalisco than a workout in California’s Central Valley. Founded by Maritza Martinez, this studio is 100% Mexicana, 100% corazón, and 100% guaranteed to make you forget you’re burning calories.
Picture this: You walk in and smell Fabuloso (yes, that Fabuloso), pink neon lights glow like a telenovela dream, and you’re immediately handed a shot of amino acids before the music hits. From there, it’s 45 minutes of pure sweaty therapy, banda y cumbia blasting, and a room full of mujeres hyping each other up.
“At Ciclos, we’re not chasing skinny, we’re chasing power,” Maritza says. “We leave ego at the door. You feel seen, celebrated, and strong AF.”
The studio’s motto? Bruja meets baddie. “She’ll sage the room, then drop it low on the beat,” Maritza laughs. It’s wellness meets wild with special events like birthday and divorce rides (yes, really). And the playlists? Think Maná, Bad Bunny, and enough bass to make your soul shake. Ciclos is proof that fitness doesn’t have to be serious; it just has to be real.
CHVRCH Cycle
Salt Lake City, UT
IG: @chvrchcycle
In the land of snow and silence, CHVRCH Cycle is preaching the gospel of movement, música, and representation. Founded by Naomi Pacheco, a professional dancer and former SoulCycle instructor, CHVRCH is the first and only woman-, minority-, and queer-owned cycling studio in Utah.
Naomi’s mission? To make sure every person walking through her doors feels seen. “Growing up here, I didn’t see people who looked like me,” she says. “So I built the space I needed, one where hustle meets heart.”
Classes are all about connection, soulful, energetic, and safe. Riders wear SoundOff™ headphones (yes, like silent disco style) so you hear every cue, every lyric, every drop in perfect clarity. When Naomi says, “close your eyes and ride toward your power,” you actually feel it.
The studio’s energy extends beyond the bike with a Hispanic Heritage Market, a Lotería Challenge, and their own 8-Week Instructor Training program. This isn’t just a workout, it’s a movement for inclusion and empowerment.
If CHVRCH were a vibe? It’s your higher self but with better lighting and a reggaetón beat.
The Cool Down (a.k.a. The Afterglow)
These Latina-owned studios are rewriting the rules of cycling, turning sweat into celebration, music into medicine, and community into the ultimate flex. They’re showing the world that wellness isn’t one-size-fits-all. Sometimes, it wears hoop earrings, sprays Fabuloso, and screams “¡Sí se puede!” mid-sprint.
So next time you clip in, make sure the playlist hits con sazón, the lights are pulsing like a quince finale, and the energy feels like home because in these studios, you’re not just riding a bike. You’re riding la revolución.
