Why Latina Wellness Clubs Are Becoming the Heartbeat of a New Healing Era
Gone are the days when wellness meant green juice, whispery yoga playlists, and overpriced candles that smell like “clean girl energy.” Welcome to the era of wellness, pero make it Latina, where reggaetón meets mindfulness, cafecito fuels connection, and the playlist includes both Karol G and Celia Cruz.
Across the U.S., a new wave of Latina-founded wellness collectives is redefining what it means to feel good in mind, body, and cultura. From Chicago to Austin to Salt Lake City, these spaces are rewriting the wellness narrative, and it’s not just self-care; it’s community care.
Matcha Mornings – Chicago, IL
Instagram and TikTok: @matchamorningschi
The vibe: “Your cozy corner of comunidad for joy, healing, and connection.”
If “Sunday softness” were a brand, it would be Matcha Mornings, founded by licensed therapist Alexa Diego. What started as a simple idea, slow mornings, and meaningful connections, has become a full-blown wellness community for Latinas who are tired of wellness spaces that feel like they’re not made for them.
“As a first-gen Latina and mental health therapist, I’ve experienced wellness spaces that lacked representation,” Alexa says. “Matcha Mornings was born from my desire to change that narrative and reclaim what wellness looks and feels like for women of color.”
Think cozy picnics with matcha lattes, cempasúchil-lined meditation circles, and sound baths that feature Natalia Lafourcade instead of whale noises. Every event feels like a warm abrazo from your prima who journals, burns sage, and still dances to Hasta la Raíz.
Her annual Latina Daughter Healing Picnic is a crowd favorite, part guided meditation, part soul talk, all healing energy. “I wanted to honor Latina daughters who are often expected to ‘have it all figured out,’” she explains. “It’s a space to pour into ourselves alongside women who share similar experiences.” In other words: self-care, but make it ancestral.
Sculpt & Perreo – New Jersey, NJ
Instagram: @sculptandperreo
The vibe: “Wellness that looks like us, sounds like us, and celebrates us.”
If Matcha Mornings is your soft girl era, Sculpt & Perreo is your hot girl healing phase. Founded by Lisbeth Infante and Marilyn Anai Hernández, this duo turned their love for pilates and perreo into a full-blown wellness experience, one where the core burns as hard as the beats drop.
“While the wellness industry continues to grow, we noticed something missing — a space where Latinas could truly feel seen, included, and empowered,” they say. So, they created one. Their classes fuse sculpt workouts with Latin music, laughter, and community. One minute you’re holding a plank, the next you’re singing along to Karol G’s Latina Foreva.
But it’s not all glutes and glitter. “To us, wellness also means fostering genuine, supportive female friendships,” they share. “Life isn’t something you have to navigate alone; there are so many Latinas who get it.” Their recent collab with Loisa, a Latin-owned organic seasoning brand, brought food and wellness together a lo cultura. Because yes, wellness also tastes like arroz con sazón.
Chi Dream Mercadito – Chicago, IL
Instagram: @chidreammercadito
The vibe: “Community, Women Empowerment, & Cultura.”
Kassandra Romero turned her background in fashion and design into a Latina wellness movement. After moving to Chicago, she realized something significant: most boutique fitness studios didn’t play Latin music and barely had any Latinas in the room.
“I wanted to create a space where women of all sizes and experiences could feel confident to try a new form of exercise and put their health first,” Kassandra says. “It can be intimidating to be the only Latina in a workout group.” So she made her own, Chi Dream Mercadito, a Latina social wellness club that merges pilates with community, small business pop-ups, and, of course, perreo breaks.
Each event feels like your favorite cousin’s kickback, if your cousin also happened to have the best playlists, and Kassandra was recently recognized by Google as a “Latina Small Business Entrepreneur.” Every class ends with a social hour (and sometimes a donation to charity), reminding everyone that wellness doesn’t stop when the workout ends. “I hope when women leave my space, they feel welcomed, encouraged, and happy,” Kassandra says.
The Spanglish Project – Salt Lake City, UT
Instagram and TikTok: @thespanglishproject
The vibe: “Empowered women, real stories, and hella support.”
Katherin Trejo started The Spanglish Project after hitting a low point with her own mental health. Movement became her therapy, and she realized she wasn’t the only Latina craving that kind of release. “I was struggling and found joy again through movement,” she says. “I wanted to give Latina women the space to do the same.”
Now, her classes are part workout and part group therapy session, with music blasting, affirmations flowing, and a sisterhood so real it feels like a novela you actually want to live in. “Our girls are so real,” Katherin says proudly. “We’re all on the same boat, from moms supporting each other through motherhood to college girls helping each other through loneliness. We scream, we laugh, we cry, and always yell, ‘YOU GOT THIS, GIRL!’”
The project has already caught major attention, with a recent private event with eBay and plans to open its own studio in 2026. “Being able to give my girls our own space means the world,” she says. If wellness had a soundtrack, this one’s playing Latina Foreva on full blast.
The Toxicas Pilates Club – Austin, TX
Instagram: @toxicaspilatesclub or TikTok: @toxicaspilates
The vibe: “This isn’t your quiet, candlelit pilates. This is pilates with perreo.”
Tiffany Martinez saw the gap between traditional pilates and Latina culture and decided to fill it with spice. Enter The Toxicas Pilates Club, where pilates meets party. “I wanted to build a community where Latinas could move their bodies, feel confident, and have fun all while bringing that bold, unapologetic Tóxica attitude,” Tiffany says.
Her classes are pure serotonin: live DJs, reggaeton playlists, glittering merch, and post-class mimosas. The crowd? A sea of baddies hyping each other up through the burn. “It’s all vibes,” she laughs. “By the end, it feels like a girls’ night out but with core work.”
Their next pop-up in downtown Austin will feature over 300 toxicas sweating, dancing, and glowing, proving once again that Latina wellness isn’t a trend, it’s a takeover. “I want women to leave feeling powerful, seen, and full of pride,” Tiffany says. “Like they just spent an hour in their main character era.”
The New Era of Latina Wellness
Whether it’s sipping matcha under cempasúchil, dancing through your pilates burn, or journaling to Hasta la Raíz, these women are redefining what wellness looks like and who it’s for. They’re reclaiming healing as something loud, colorful, joyful, and muy Latina. Because wellness doesn’t have to mean solitude and silence, sometimes it’s sweaty, sparkly, and soundtracked by Karol G.
So next time you see a group of mujeres in matching workout sets screaming “¡Sí se puede!” between squats, know that’s not just a workout. That’s the new face of wellness, and it’s looking bien chingona.
