April Is for Dinero Goals—SUMA Wealth Makes Them Make Sense
It’s no secret: Latinas are fueling the U.S. economy. According to the U.S. Latina GDP Report, we generated a mind-blowing $1.3 trillion in GDP in 2021 alone. That’s more than the entire economy of Florida. And we’re not slowing down. Our workforce participation has surged nearly 33% from 2010 to 2021, while our income has jumped 46% over the same period. Add to that a skyrocketing rate of college degrees, and it’s clear: Latinas are out here making economic moves.
Still, we’re doing it while carrying the generational baggage of being left out of financial conversations entirely. Growing up, many of us rarely heard terms like 401(k), investing, or credit score at the dinner table. That’s exactly what SUMA Wealth is here to change.
SUMA Wealth is making financial literacy less intimidating—and way more fun
SUMA Wealth is a digital platform designed to teach the Latinx community how to build and sustain wealth. But this isn’t your average fin-lit app. SUMA brings culture, community, and vibes into the world of finance through a mix of fintech, media, and virtual experiences.
Founded by a powerhouse team of Latina entrepreneurs and changemakers, SUMA Wealth was built to take the fear out of finance. As CEO Beatriz Acevedo told NBC News, “Finance in general is something that people are kind of afraid of… and we wanted to just take that fear away.”
So how does it work? Picture learning about debt management in a virtual yoga studio, tackling credit in a cocina, or exploring investing in a mariachi plaza. Yes, really. According to NBC News, this approach is working: SUMA has seen 24% month-over-month growth since 2021 and reaches about 5 million people a month on social media. A whopping 75% of users are women, and over half are between 18 and 35.
SUMA speaks Gen Z, Spanglish, and hustle culture fluently
If you think this sounds like it was made with your TikTok feed in mind, you’re not wrong. SUMA Wealth is built for younger Latinos who often manage not just their own finances but also those of their parents, tías, and abuelos. According to Daniela Corrente, SUMA’s Chief Strategy Officer, young Latinos often manage up to three accounts for family members.
SUMA’s bilingual platform turns money talk into cultural talk, organically incorporating financial concepts into a lexicon that actually makes sense to us. And they don’t stop at education. Features like chip-in savings tools (borrowed from Corrente’s former startup Reel) and subscription-based coaching make wealth-building tangible, not theoretical.
A bigger picture of Latina economic power
We’re in a moment when Latinas are not just participating in the economy—we’re defining it. According to the U.S. Latina GDP Report, education rates have risen 2.7 times faster than those of non-Hispanic women, and incomes have grown by 46% over the last decade. It’s clear that financial empowerment isn’t a luxury for us—it’s a necessity.
As Acevedo told NBC, “We have consumers in their 50s completing our Dinero bootcamps, and we love this. It’s never too early or too late to start building wealth.”
Financial freedom starts with the right tools
SUMA is the Spanish word for “add,” and that’s exactly what it does—it adds knowledge, power, and joy to something many of us were taught to fear. The platform offers SUMAversity, a free curriculum featuring a Dinero 101 Bootcamp, complete with NFTs, badges, and even a certificate from Arizona State University.
And while the tools are fun and culturally rooted, the mission is serious. Many Latinas are using the app to open IRAs, start businesses, and help their families build sustainable futures.
As we kick off Financial Literacy Month this April, there’s no better time to reclaim our economic power. SUMA Wealth isn’t just teaching Latinas how to manage money—it’s showing us that our economic brilliance is already within us.
Because the future isn’t just Latina. It’s financially fluent, too.
