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Daily Affirmation:

The core of my culture drives my passion--Regina Merson

Beauty & Style Latinas Are the Creative Force Behind Gap’s Viral “Better in Denim” Campaign

Latinas are the creative force behind the Gap Better in Denim campaign, proving diversity drives cultural impact.

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Stay up to date on FIERCE news, events, and more!

From Cardi B to TikTok Creators, Latina Moms Are Sending Kids to the Homeland Each Summer to Keep Traditions Alive

From Cardi B to TikTok Creators, Latina Moms Are Sending Kids to the Homeland Each Summer to Keep Traditions Alive

How Kehlani Turned Her Viral Hit Into Free Laundry for Moms

How Kehlani Turned Her Viral Hit Into Free Laundry for Moms

The U.S. Is the Only Wealthy Country Without Paid Maternity Leave And Formula Companies Helped Keep It That Way

The U.S. Is the Only Wealthy Country Without Paid Maternity Leave And Formula Companies Helped Keep It That Way

Beauty & Style

Latinas Are the Creative Force Behind Gap’s Viral “Better in Denim” Campaign

Latinas Are the Creative Force Behind Gap’s Viral “Better in Denim” Campaign

Selena Gomez’s Rare Beauty is Changing What Inclusivity Looks Like in Beauty

Selena Gomez’s Rare Beauty is Changing What Inclusivity Looks Like in Beauty

Calladitas No More

Arizona Senator Analise Ortiz Is Under Fire for Posting ICE Locations and She’s Not Backing Down

Arizona Senator Analise Ortiz Is Under Fire for Posting ICE Locations and She’s Not Backing Down

Why Are People Throwing Dildos at WNBA Players—and What TF Is Wrong With Them?

Why Are People Throwing Dildos at WNBA Players—and What TF Is Wrong With Them?

Entertainment

How Kehlani Turned Her Viral Hit Into Free Laundry for Moms

How Kehlani Turned Her Viral Hit Into Free Laundry for Moms

Aubrey Plaza on Grief: ‘It’s like a giant ocean of awfulness’

Aubrey Plaza on Grief: ‘It’s like a giant ocean of awfulness’

Family

The U.S. Is the Only Wealthy Country Without Paid Maternity Leave And Formula Companies Helped Keep It That Way

The U.S. Is the Only Wealthy Country Without Paid Maternity Leave And Formula Companies Helped Keep It That Way

How Medicaid Cuts Could Break the Backbone of Latina Caregiving

How Medicaid Cuts Could Break the Backbone of Latina Caregiving

Jefas

Camille Zapata Is Part of the Digital Team Behind Gavin Newsom But She Isn’t the One Trolling the President

Camille Zapata Is Part of the Digital Team Behind Gavin Newsom But She Isn’t the One Trolling the President

Gaby Acosta Brings Indigenous and Latina Heritage to Emmy-Nominated Costume Design

Gaby Acosta Brings Indigenous and Latina Heritage to Emmy-Nominated Costume Design

Jefas Awards

Meet our Jefas on the Rise 2023 Award Winners

Meet our Jefas on the Rise 2023 Award Winners

About Jefas On The Rise Awards 2023

About Jefas On The Rise Awards 2023

Must Haves

Don’t Pack for Summer Without These Latina-Owned Must-Haves

Don’t Pack for Summer Without These Latina-Owned Must-Haves

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

News

Rarámuri Runner Candelaria Rivas Ramos Walked 14 Hours to the Starting Line. Then She Won a 63K Ultramarathon in Chihuahua

Rarámuri Runner Candelaria Rivas Ramos Walked 14 Hours to the Starting Line. Then She Won a 63K Ultramarathon in Chihuahua

Over 500 Human Rights Abuses Reported in U.S. Immigration Detention, Including Pregnant Women and Children

Over 500 Human Rights Abuses Reported in U.S. Immigration Detention, Including Pregnant Women and Children

Travel

From Cardi B to TikTok Creators, Latina Moms Are Sending Kids to the Homeland Each Summer to Keep Traditions Alive

From Cardi B to TikTok Creators, Latina Moms Are Sending Kids to the Homeland Each Summer to Keep Traditions Alive

From Memes to Margaritas: Baja Betches Is the Latina Travel Vibe You Need

From Memes to Margaritas: Baja Betches Is the Latina Travel Vibe You Need

Wellness

Testosterone Could Boost Women’s Energy, Mood, and Brain Health, Especially During Menopause. So Why Won’t the FDA Approve It?

Testosterone Could Boost Women’s Energy, Mood, and Brain Health, Especially During Menopause. So Why Won’t the FDA Approve It?

‘I Can Feel Everything’: Women Are Speaking Up About Pain During C-Sections

‘I Can Feel Everything’: Women Are Speaking Up About Pain During C-Sections

Work & Money

I Stayed Silent During a Salary Negotiation, and It Cost Me Years

I Stayed Silent During a Salary Negotiation, and It Cost Me Years

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Astronaut's Daughter

Girl, Let Me Tell You

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