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The core of my culture drives my passion--Regina Merson

Jefas How One Latina Solopreneur is Redefining Swimwear for All Bodies

Swimwear wasn’t made for all bodies—so this Latina solopreneur created a line that actually feels like love.

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Stay up to date on FIERCE news, events, and more!

Before TikTok Trends, Hoop Earrings Were Sacred to Our Abuelas—Here’s the Story They Never Teach You

Before TikTok Trends, Hoop Earrings Were Sacred to Our Abuelas—Here’s the Story They Never Teach You

They Fought for Women’s Soccer in Colombia—Now Melissa Ortiz and Isabella Echeverri Are Rewriting the Narrative

Calladitas No More

They Fought for Women’s Soccer in Colombia—Now Melissa Ortiz and Isabella Echeverri Are Rewriting the Narrative

She Founded Latinas for Trump. Now She Says 'This Is Not What We Voted For'

She Founded Latinas for Trump. Now She Says 'This Is Not What We Voted For'

Beauty & Style

Before TikTok Trends, Hoop Earrings Were Sacred to Our Abuelas—Here’s the Story They Never Teach You

Before TikTok Trends, Hoop Earrings Were Sacred to Our Abuelas—Here’s the Story They Never Teach You

No Fillers, No Hair Dye: Salma Hayek Shares Every Step of Her Beauty Routine at 58

No Fillers, No Hair Dye: Salma Hayek Shares Every Step of Her Beauty Routine at 58

Calladitas No More

They Fought for Women’s Soccer in Colombia—Now Melissa Ortiz and Isabella Echeverri Are Rewriting the Narrative

They Fought for Women’s Soccer in Colombia—Now Melissa Ortiz and Isabella Echeverri Are Rewriting the Narrative

AOC Compares Bad Bunny to Civil Rights Icons — Here’s Why

AOC Compares Bad Bunny to Civil Rights Icons — Here’s Why

Entertainment

Renée Victor, the Iconic Voice Behind Abuelita in ‘Coco,’ Dies at 86

Renée Victor, the Iconic Voice Behind Abuelita in ‘Coco,’ Dies at 86

ICYMI: Karol G Just Dropped Her Quince Photos and It’s a Whole Cultural Reset

ICYMI: Karol G Just Dropped Her Quince Photos and It’s a Whole Cultural Reset

Family

Forget the Shower: The Postpartum Party Is the Sisterhood New Moms Deserve

Forget the Shower: The Postpartum Party Is the Sisterhood New Moms Deserve

Is Marriage Still a Good Deal for Women? TikTok and Research Say Maybe Not

Is Marriage Still a Good Deal for Women? TikTok and Research Say Maybe Not

Jefas

How One Latina Solopreneur is Redefining Swimwear for All Bodies

How One Latina Solopreneur is Redefining Swimwear for All Bodies

Patricia Fuenmayor, Latina TV Journalist and Beloved Univision Voice, Dies at 51

Patricia Fuenmayor, Latina TV Journalist and Beloved Univision Voice, Dies at 51

Jefas Awards

Meet our Jefas on the Rise 2023 Award Winners

Meet our Jefas on the Rise 2023 Award Winners

About Jefas On The Rise Awards 2023

About Jefas On The Rise Awards 2023

Must Haves

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

Need a Mother’s Day Gift? These Books by Latina Authors Say It Best

No More Guessing: The Ultimate Guide to Mother’s Day Gifts for Every Generation of Moms

No More Guessing: The Ultimate Guide to Mother’s Day Gifts for Every Generation of Moms

News

She Founded Latinas for Trump. Now She Says ‘This Is Not What We Voted For’

She Founded Latinas for Trump. Now She Says ‘This Is Not What We Voted For’

Greta Thunberg and Activists Detained After Attempt to Deliver Aid to Gaza by Sea

Greta Thunberg and Activists Detained After Attempt to Deliver Aid to Gaza by Sea

Travel

Sustainable Travel, the Latina Way: Tips That Go Beyond Reusable Water Bottles

Sustainable Travel, the Latina Way: Tips That Go Beyond Reusable Water Bottles

I Embarked on a Día de Muertos Pilgrimage in Puerto Vallarta—and Found Signs from the Spirits Everywhere

I Embarked on a Día de Muertos Pilgrimage in Puerto Vallarta—and Found Signs from the Spirits Everywhere

Wellness

92% of Women Don’t Feel Safe Running—And We’re Still Carrying Keys Between Our Fingers

92% of Women Don’t Feel Safe Running—And We’re Still Carrying Keys Between Our Fingers

This Latina Creator Swears Her Skincare Smoothie Will Help You Glow From the Inside Out

This Latina Creator Swears Her Skincare Smoothie Will Help You Glow From the Inside Out

Work & Money

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Companies Are Still Hiring Off Vibes, and It’s Screwing Over Women of Color in Job Interviews

Recession Hair, Press-On Nails, Canceled Therapy: If Women Are Spending Less, the Recession’s Already Started

Recession Hair, Press-On Nails, Canceled Therapy: If Women Are Spending Less, the Recession’s Already Started

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